Consumer Psychology in the Industrial and Manufacturing Equipment Marketplace
It’s well known that consumers are an important part of the economy. People have needs and wants, so they spend money on products that satisfy those needs and wants. However, what is less understood is how to best retarget those consumers for their individual desires.
*In order to better understand consumer psychology, this article will cover three key areas in which various industrial equipment companies can benefit from research into consumer psychology: the relationship between satisfaction and motivation; how personality affects choices and satisfaction with a product; how cultural norms affect choices.*
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