Convention Advertising – Infinite Possibilities
You're looking for a new topic to blog about. You've gone over your list of articles, and haven't found anything exciting. You know you have something good, but you just can't seem to get it going. Your ideas are scattered and you're running out of ways to approach the topic fresh. It's time for some convention advertising!
The infinite possibilities that come with the idea of advertising conventions is enough to make anyone's imagination run wild. Convention advertisements are written to be used in a variety of ways. They can be used as book covers, as banners on websites, in print or online, and much more. The possibilities are endless, and there's no limit to what a convention advertisement can do, calling out to the audience with a clever title and introduction that will draw them in.
The best part about convention advertising is that anyone can do it! You don't have to be an amazing writer with a degree in creative writing to write an ad that is considered amazing. All you need is some creativity and the ability to come up with unique ways of thinking about promoting your product(s).
Below is an example of a convention advertisement that may have been for a book cover.
This book cover is calling out to the audience, asking "Are you ready to read?" with a big, bold font and a tag line saying "Look inside." This convention advertisement would be used on the inside of the book cover to advertise the title, author, and other information about the book. This particular advertisement was used for The Hunger Games by Suzanne Collins.
This ad does not tell you about what the story is about or provide any details about why anyone should read it. Instead, it gives you a peek into what could be in store for you as you read through this amazing piece of work. The best part about this ad is that even though it does use the conventions of a book cover and a tag line, it still manages to be creative and unique. It doesn't tell you what the book is about, so how can it? Who cares what it's about anyway? All you want to know is if it will make you want to read more.
This convention advertisement would be different from most if there was a huge picture of the cover of the book. The title should also be bolded and in a font that is easy to read. Since there are many books that have similar titles, this convention advertisement needs to stand out in order for people to take notice.
The introduction to the advertisement should be short, but have enough information to make someone interested. This could include a small blurb about what the book is about and who the author is. You also want to make sure that you taste tempt them into reading your book or visiting your website. You need to make sure that this convention advertisement catches their eye! Some people may not even want to read further, but they will at least look at the rest of it and get an idea of what you're selling.
You can also use convention advertising for other purposes, such as in banners on websites or home pages. This will help you stand out for people visiting your page, and give them a good idea of what kind of material you're hosting on your page. You can also put some clever title on banners and use them as book covers to advertise. This will give your material an even more unique feel, like it's part of the book itself. You can even use convention advertising for print advertising or mass media such as television.
If you make it through this article, congrats! You're now an expert in convention advertising! Keep reading to learn more about the infinite possibilities that come with this topic, as well as everything else that comes along with writing an ad campaign!
Conventions are rules or guidelines that govern something. When it comes to a convention advertisement, it is simply a rule or guideline that the writer must follow to write the ad. The rules of writing a convention advertisement are not hard and fast, but instead serve as tools for the writer to help him or her fit one into their ad campaign.
Some conventions include:
· Make sure that your title catches your reader's interest. The title is what will make someone want to read further about your work, so it needs to be thought out well. Make sure that you are using accurate and descriptive words in order for people to get a good idea of what it is you're offering them.
· Give a brief introduction to your ad, including a general idea of what the item is and who the author is. You don't want to just tell people what you're offering, but instead give them more of an incentive to read further and enjoy your work.
· Make sure that you are providing as much information about your work as possible. You don't have to give out every detail that you know about the book, but a few facts and figures will suffice. You also want to provide your audience with information on how they may be able to get more of what they're looking for or where they can find it on your website.
· Line the bottom of the page with your email and website addresses. You can even add your social media contacts, if you want to. This will help people find your book or get more information about it if they are interested in visiting your site or buying from you.
· Highlight the most important parts of your ad by bolding them and including a tag line just beneath them. These parts need to grab the reader's attention, so make sure that you're doing it in a way that will be effective for the reader.
· A convention advertisement should be short and enticing, not a long winded, boring doomsday manifesto about how bad the world is going to end in a week if you don't buy our book. You want people to read through it at least once and make up their minds about whether or not they want to read it. You should also ask yourself if this is enough information for your customer to decide whether or not they will consider buying your product or reading your book. Your convention advertisement needs to be the most important part of your ad campaign, but it shouldn't be the only thing that people will see!
Just as writing conventions creates rules for everything written, convention advertising creates rules for everything written at conventions.
Conclusion
Now that you've learned about how to use convention advertising in your next book advertisement, it's time for you to get started on writing it! Make sure that you write the best advertisement ever and make sure that it will get people interested in your book! Remember that convention adveretising is meant to be short and sweet. There should be enough information for the reader to want more, but not so much as to overwhelm them. Keep it simple and make sure that when they do read through what they're interested in, they're left wanting more.