Creating Brochures That Produces Action
Brochures aren't dead, they're just going through an identity crisis. The paper-based versions are still used but the digital world has given consumers a chance to ditch that drab, dull piece of paper and actually start engaging with your company
So how can you use this trend to your advantage? By creating marketing piece that helps turn the dial on prospects' attention.
... And so we've compiled a list of some of the best websites and apps for creating brochures (including Google Docs), as well as several tips for making yours stand out in this era.
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Title: Behind the Headlines: Where does the money go?
The average American household is about two step removed from medical expenses and one step away from debt. Yet we often don't know where our money goes, or how it's spent. We can't point to a specific program or policy and say "this is what's causing Americans' financial woes." Every year, on average, we spend $3 billion on prescription drugs alone; as well as $3.1 billion on reading glasses; $2.2 million on artificial limbs and a staggering $800 million on Rogaine (I had to look up Rogaine). And if you think that's bad, we still spend over $500 million on appetite suppressants.
The numbers are absurd. But why? In an era of government spending cuts, the truth about money might serve as a reasonable starting point for discussion about the future of healthcare in America and the role doctors play in it. To be sure, there have never been more healthcare services available to more people. We have better diagnostics, pharmaceuticals and surgical techniques than ever before—and these are all expensive commodities now readily available to the public thanks to insurance companies, Medicare and Medicaid.
So, how do we pay for these services? Or more importantly, how do we make sure that the people who depend on these services get them? Likewise, where to direct our attention when it comes to the Medicare and Medicaid programs. For example: Who should be paying doctors more money? Does health insurance "rationing" actually affect mortality? And if so, at what point is the rationing an inevitability and what exactly is the difference between "rationing" and a doctor deciding to refer a patient elsewhere?
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Title: How we are using social media in Marketing
Social Media has become a powerful tool for businesses and professionals in marketing campaigns. Social media has been proven to be an effective means of building brand awareness and customer loyalty. Utilizing social media, businesses are finding that they have a new way of reaching their customers.
"Social media will continue to go through changes and evolve just like any other technology over the course of time. The fact is, it's here to stay in marketing campaigns." Many say social media is becoming a new type of marketing vehicle and many professionals are already using this tool to build business empires. The professionals say that "social media is here to stay" or "social media is helping companies build better relationships with customers.
Social media is a powerful marketing tool. By using the various social media platforms and applications, businesses are finding new ways to market their companies and build customer loyalty. Some professionals believe "Because these sites are basically free, they will inevitably change the way companies market their products or services."
Social media is a great way for businesses to communicate with customers. The website allows businesses to reach out to more customers in a faster, organized and more efficient manner than ever before. Customers can easily connect with a business through Facebook, Twitter or other social networking websites: they don't need to go anywhere physically and can instantly talk with others who have similar interests or experiences.
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Title: The History of Marketing [Part 2]
Putting aside the fact that it's the easiest form of popular marketing, what do you think makes branding so appealing to businesses? Here's a chance to share your thoughts and perspectives on this topic in a new series from our friends at MarketingProfs.com
MarketingProfs.com recently sat down with Rich Mironovitz, author of "The History of Advertising" for an oral history. The interview was an exciting and informative look at the growth and development of marketing, including the marketing of brands.
"The key word is word of mouth... Until the 1920s, there were two nations - Germany and America. This was before it even became an issue. There were very few advertisers in America and they had little sway in the marketplace. The "New York Times" said they were done a favor by not having to advertise."
"In 1912, Johnson & Johnson formed their first direct response advertising campaign."
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Title: 21st Century Marketing
It has been said that marketing is a verb. It's been over 10 years since the advent of social media, which has changed the way that we interact with brands, both online and offline. It has become clear in this decade that social media will not only continue to grow in terms of influence but in terms of use as well.
For starters, recent studies have shown that social networking is having a major impact on the market share traditionally held by traditional media. Social networks are having an effect on brand loyalty and influence consumers' purchasing habits, making them more dependent than ever on these sites for shopping and news updates.
Social networks are also affecting the way companies reach consumers. For instance, companies are discovering that they can reach a larger audience through hybrid marketing that combines social networking with traditional advertising. This strategy has proven to be effective when companies there's an informal and personal connection between their brand and the consumer.
The interplay between social media and traditional media will continue to thrive in the coming year as marketers discover more ways to use these two innovative platforms to their advantage.
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Title: 2009 Market Forecast for Digital Marketing Services
In 2009, digital marketing is expected to become even more important in helping your business stay ahead of the competition.
Conclusion: With the changes in the economy and the increased availability of financial resources for marketing activities, digital marketing will continue to grow. The market will grow from $18B in 2008 to $45B in 2013.
The market for digital marketing services will continue to grow over the next few years as businesses experiment with new techniques and utilize more digital marketing platforms. Many companies are creating their own social networking pages, including MySpace, Facebook and Twitter, while others are realizing that they can use these online tools to reach a larger audience quicker than ever before.
These social networking sites offer businesses a chance to engage users that they might not have been able to reach before.