Creating a Buzz on a Budget
There are many ways to advertise your business without having to spend a lot of money. If you don't want to run television ads, these options may be ideal for your budget:
-Signage and Lettering
-Social Media Marketing
-Internet Marketing Services
-Content Creation on Your Blog or Website
-Merchandising Options
Here is an overview of how each one can help you make a buzz while staying within your budget: [...]
##Writing Quotes that Point Out Insights in Communication#
"More than anything, we fear the unknown. As humans, we search for patterns in our world because it’s what makes us feel safe. As communicators, we must be able to expose the patterns in our story while removing uncertainty. The key is to help others understand how you are different and why you are better. " - Brent Weaver, Global Director of Marketing at Zuora (brentweaver.com)
##Source and summary for above quote##
This is my own summary of the source information:
"The key is to help others understand how you are different and why you are better." - Brent Weaver , Global Director of Marketing at Zuora (brentweaver.com)
"More than anything, we fear the unknown. As humans, we search for patterns in our world because it’s what makes us feel safe. As communicators, we must be able to expose the patterns in our story while removing uncertainty. The key is to help others understand how you are different and why you are better." - Brent Weaver , Global Director of Marketing at Zuora (brentweaver.com)
"The key is to help others understand how you are different and why you are better." - Brent Weaver , Global Director of Marketing at Zuora (brentweaver.com)
This quote was published on April 28, 2015 in the "Communication Strategist" blog: http://blog.zdnet.com/communications/rethinking-marketing-with-brent-weaver/1194
##Spoken Quotes that Would Make Great Audio Advertisements#
"Valuable insights from Conxall - We have all heard the adage, 'tell me and I forget, teach me and I remember, involve me and I learn.' Yet how often do we use this simple concept to drive our leadership practices? Maybe more often than we think. Understanding the importance of engagement in leadership is certainly important, but what is just as important is getting others involved. There are many ways you can help your leadership teams become more engaged; whether you are a manager of business or technical leaders." - Katie Camp (katiecamp.com)
Source and summary for the quote:
"How often do we use this simple concept to drive our leadership practices? Maybe more often than we think. Understanding the importance of engagement in leadership is certainly important, but what is just as important is getting others involved. There are many ways you can help your leadership teams become more engaged; whether you are a manager of business or technical leaders." - Katie Camp (katiecamp.com)
"There are many ways you can help your leadership teams become more engaged; whether you are a manager of business or technical leaders." - Katie Camp (katiecamp.com)
This quote was published on April 7, 2015 in the "Corporate Voice Blog" at corporatevoice.com.
##Professional Quotes (which can be used for a business card or stationary)#
"Achieving any goal requires planning and execution. Yet achieving goals requires much more than that." - Brent Weaver (brentweaver.com)
##Project Management that Uses Quotes as Unit Goals#
"The purpose of text messages is to drive action and guide the path of intent." - Katie Camp (katiecamp.com)
Source and summary:
Text messaging is the fastest way to send and receive short messages, known as "SMS". Text messages are sent through a central system known as a Short Message Service Center (SMSC). The SMSC is responsible for delivering text messages based on the availability of delivery to the recipient (through their telecom provider.) [...]
"The purpose of text messages is to drive action and guide the path of intent." - Katie Camp (katiecamp.com)
This quote was published on December 17, 2013 in the "Corporate Voice Blog" at corporatevoice.com.
CHAPTER 7: How To Write A Blog Post That Stands Out On Its Own
Blog posts are an excellent way to get your message across while gaining exposure for your business. These are some tips on how to improve your blog posts and make them stand out from the rest:
Create an engaging headline that gets the reader's attention. Use words like, "how-to", "tricks", or "insights". If you're having a hard time grabbing peoples' attention, you can try adding humor to your post.
Incorporate images into each blog post. The pictures don't have to be professional quality; they just need to add value. Don't overdo it though, because too many photos will distract the visitor from what you're trying to say.
Write a guest blog post on another website or blog with content that is similar to what you provide on your own website.
Make use of the data from your site analytics (Google Analytics) to help create more successful blog posts. You can analyze your data to see how many readers are clicking on different parts of the post and what types of pages they're visiting.
Monitor comments on your blog as well as Twitter and Facebook. These can help you determine what content is being shared most, what people are saying about your blog, and which comments or tweets boost your SEO efforts.
Join some relevant industry associations to learn how others are successfully blogging. They will share their experiences of blogging with you and give you new ideas on how to improve word-of-mouth referrals through social media.
CHAPTER 8: The Blog Post Structuring Process
##Figure Out The Purpose Of Your Blog Post#
Ask yourself, “Why am I writing this blog post?” Don’t just say, “To promote my business.” Answering this question will help you understand what your goals are for the blog post and who you are trying to reach. You can then tailor the post to meet their needs and increase your chances of reaching those goals.
Conclusion: If you’re just trying to get your name out there, then it’s not really a goal. You should be trying to create a positive impact in your industry or community and build credibility for yourself and your business.
##Know What You Can And Can't Cover In The Blog Post#
Believe it or not, some of the most helpful blog posts are the shortest ones! That's because they get straight to the point without getting caught up in unnecessary details. Longer posts sometimes don't get read as thoroughly by readers, which means that they won't become as popular.
Conclusion: Try to condense what you have to say into just a few sentences.