Creative And Affordable Way For Small Businesses To Attract New Customers
Many businesses are feeling the squeeze of tight budgets and low profit margins. In this article, learn about a creative and affordable marketing strategy for attracting new customers to your small business. You will find advice on how to make your marketing plan work for you as well as how to use social media marketing effectively.
In today's economic climate, many businesses are having to find creative and affordable ways to attract new customers. This article will give you advice on using the power of social media to promote your business as well as how to set up a marketing plan that will work for your business. One of the biggest trends in marketing is using social media. Your customers are already on these sites and you can use them to connect with your target market. Social media sites such as Facebook, Twitter, YouTube, LinkedIn, and Yelp have millions of users who can be reached instantly. You just need a way to get them to notice you and visit your website or shop at one of your retail locations.
There are five things that successful businesses use to market themselves and you can use them, too. The first is to be a specialist in your niche. If you are selling cowboy boots, then make sure your customers know that is what you sell. That includes your voice mail,
your website and any social media sites that you have set up. Give people a reason to buy from you instead of one of the millions of online stores or local competitors that are selling the same product or service. Second, build a database of potential customers who may buy from you and use it to market only those products or services to them that they want.
Third, engage with your customers and build a relationship with them. This will increase your credibility and trustworthiness in their eyes and make them more likely to buy from you. Fourth, manage your customers using effective marketing techniques that use social media. If you manage it well, they will recommend you to others, helping you build a loyal customer base. Fifth, keep the costs of marketing down by using digital marketing tools such as Google AdWords or Yelp ads.
Your marketing plan should also take into account your customers' expectations. You need to create a strategy that will help you meet or exceed their expectations. You can do this by finding out what your customers want and delivering it to them in a timely manner. It is important that you understand your target market and the type of business that you are running. If you are selling trendy, high-end products, for example, then it would be a good idea not to use social media sites because they may not be the best choice for marketing them. Instead, spend time on a website or blog telling people about the benefits of using your particular products or services.
Social media is a great way to market your business and you can use it to grow your business. However, social media is not for every business and you need to choose the right strategy for your particular business. Before you start using social media sites, spend some time researching them and choosing the best ones for your target market. Then spend the majority of your time interacting with people instead of just promoting yourself. This will pay off in the long run because it will help create a community around you and your company. Customers will feel more comfortable purchasing products or services when they have a sense of community with businesses that they do business with.
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Source: Small Business Marketing Basics - Social Media Marketing & What Makes It So Effective - Article Dashboard
More Articles, tips and tricks at my blog: http://www.3bigmarketingideas.blogspot.com/
Copyright © 2010-2011 by Azariah Mariano. All rights reserved worldwide. For permission to reproduce, distribute, or utilize this article contact the author by email at marc@3bigmarketingideas.com . All other rights reserved.
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More Articles, tips and tricks at my blog: http://www.3bigmarketingideas.blogspot.com/
Copyright © 2010-2011 by Azariah Mariano. All rights reserved worldwide. For permission to reproduce, distribute, or utilize this article contact the author by email at marc@3bigmarketingideas.com . All other rights reserved.
Email Azariah directly: marc@marcmariano.com
Published online in 2011 for informational purposes only.
Published online in 2011 for informational purposes only.
Questions, comments and suggestions can be sent to marc@marcmariano.com
Success Stories:
Success Story #1 - Ambitious Entrepreneur Launches Her Company! This is what she writes about her shop: "I love to create and design beautiful antique furniture as I have a passion for the beauty of old furniture. My favorite things to do are dressing up my home with beautiful furniture and display pieces and cooking gourmet meals. I purchased my home in October 2006 after struggling with a mortgage for several years. It has been a dream of mine to own my home, so I decided to take the plunge and finally I am in my dream home. I have worked on transforming it into a beautiful, cozy home. It brings me the joy that it brings others, as they love it and want to take pictures.
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Conclusion:
"I can't believe I'm actually making money from the internet with this. I have to keep reminding myself that the more I sell, the more serious I will become about this and eventually, it will all make sense. But still, it's a nice way to start your day."
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