Creative Outdoor Ads
Creative outdoor ads are in a class of their own. Of course, it's the clever design which makes them stand out from the rest, but there is more to it than that. The message is also cleverly designed to draw attention and make a point. This post will take a look at some of the best examples of creative outdoor ads and show you how you can use these ideas on your own projects.
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At last count, there were nearly half-a-million billboards up across America. And while they might seem like an old-fashioned form of advertising nowadays, they still have their place when done correctly... or creatively.
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In fact, outdoor ads have seen a resurgence in recent years as they've added creative twists to old school billboards. Take this creative outdoor ad that can be seen above. It combines an idea we've all had -- a little bit of action on the billboard -- with a strong message and some clever design work. It's simple, it's effective, and it's well designed. A great example of what can be done these days when you're targeting your audience with an interesting concept that is supported by a smart design.
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Here are a few more examples of outdoor ads that grab your attention and make you want to learn more about what the company has to offer. One of the best things about these examples is that they really don't require millions of dollars to pull off. So if you need a creative way to get your ad noticed, here are just a few ideas you can steal for your next project.
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In case you're having trouble reading it, here's the text of the creative outdoor ad above: "We're sorry our competitor's price is lower. To lower prices would have required lowering standards. We hope we can expect your business. Sincerely, The Management."
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The ad above uses a simple paper-and-string concept to make a huge statement. It's simple, it's cheap, but it works. Of course, the real genius of this ad is in the design of the message and the way it is presented to potential customers. It grabs your attention immediately and makes you want to know more about what is being offered at this auto dealership.
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This creative outdoor ad is another clever use of paper and string that makes for an attention grabbing idea. In this case, the entire sign is handmade and looks like it was constructed in a shoebox. It's not something you'd see on your regular billboard, but rather it's something that would catch your eye on the side of the street or in the back of a store. This is another great example of how you can make an impact with little more than some paper and string.
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The creative outdoor ad pictured above features an actual newspaper and string to create a mock-up of a newspaper front page. It's clever, it's well designed, and most importantly, it makes a point that resonates with anyone who reads it. It's a terrific example of what you can do with a simple concept and some newspaper clippings.
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Here's another creative outdoor ad that relies on the power of the paper-and-string approach, but it goes one step further by using an actual product to represent itself. This creative outdoor ad uses two rolls of toilet paper to create a "100% White," that looks like it was constructed in someone's backyard. It's a funny idea, but it also gets its point across -- 100% White toilet paper is better than the other guys! One neat idea that makes for an interesting outdoor billboard.
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Here's an example of a creative outdoor ad that uses a cool way to display a product. The campaign for this beer brand literally creates the look and feel of a billboard from the past. It's fun, it's creative, and it makes a strong point about what this brand has to offer. A great use of an old-fashioned idea and some catchy design work.
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This is another clever use of paper-and-string where the entire message is displayed right on top of the actual sign. In fact, if you were to look at the text of this campaign, you'd think it was a poster. But unlike a poster, it's designed to be seen by people as they drive by. The billboard itself is cleverly designed with some creative use of tape to make a point about the quality of the product being offered.
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In case you can't read it, here's the message from this creative outdoor ad: "Have fun being safe. Go play soccer." Simple, clever, and well designed.
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Another example of a creative outdoor ad that combines a clever way to display the product with some clever design work. It's a brilliant idea -- and it makes for an attention grabbing design that you won't soon forget.
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While we're on the subject of clever uses of paper-and-string, this creative outdoor ad combines it with another useful tool: glue! So many ways to make your message stand out. This creative outdoor ad is top notch, and as you can see, there's no shortage of creativity when it comes to creating these ads.
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Here's one more creative outdoor ad that is made up of a creative use of paper-and-string. This clever advertisement was actually used to promote the idea that if you're looking for government grants, you should also be looking into renewable energy initiatives, too. It's an interesting approach that makes you think about two different issues at once.
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And finally, here's another example of a creative outdoor ad where the product is displayed in a creative manner. This billboard actually uses a 3D concept that has multiple levels as you look at it from different angles. If you look closely, you'll see that the actual product is made up of multiple layers of cardboard. It's clever, it's attention grabbing, and it makes for an interesting use of an actual product.
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So there you have it -- a few examples of creative outdoor ads that make clever use of paper-and-string to create effective design elements. Paper-and-string can be used for more than just ad campaigns; use this idea for your next party or trade show display, or as you design a logo to market your business. Research shows that people are more likely to remember your ad when you create something different and impactful out there in the open.
Conclusion
The next time you're looking for a way to make your message stand out, you should consider using paper-and-string. Not only is it a great way to create eye-catching designs, but it's also environmentally friendly and inexpensive. And as we've seen, there are an infinite number of ways you can use this idea to get people's attention. Use it in your next campaign and see what you can accomplish.
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Creative Outdoor Ads