Crucial Considerations about Marketing Postcards
Postcards have long been a staple of small business marketing. They are inexpensive and easy to design, so they've often been considered the "go-to" strategy for startups or marketers who don't have much budget. However, with the rise of email marketing, social media advertising, and other digital strategies in recent years, many people are asking whether postcards are obsolete...
No one wants their mailboxes to be taken over by useless pieces of paper - but before you toss your postcards in the recycling bin (or worse yet, actually throw them away!) take a few minutes to learn about what post cards can do for your business. Postcards aren't going anywhere, and you can use them to reach new potential customers.
Read the full article on Postcards at MarketingProfs.com [ARTICLE END]
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MarketingProfs Article - Apr 28, 2012
Posters or Print Ads: Which is Your Best Option?
...That's why when it comes to marketing and advertising, there's one rule of thumb that always holds true: Don't put all your eggs in one basket...
One of the easiest ways to do this is by using a combination of print and online advertising. Let's take a look at your options...
1. Posters - This is a great way to reach your target audience, but unlike digital ads, posters typically take more than one opportunity to display - so it's important that you don't get too ambitious with them.
2. Print Ads - Print ads are great for reaching a very specific target audience... and they're also perfect for attracting attention from people who aren't yet customers. However, if you only have one piece of direct mail to send out, stick with postal or printed on demand postcards and save your money for something better...
3. Online Ads - Online ads are a great way to reach a very targeted audience, but they can be expensive...
So, there you have it. Posters are great for reaching a very specific target audience, and online ads can be a great way to attract attention from people who aren't yet customers. But since you've read this far into the article, we'll assume that you're still interested in print advertising...
4. Colorful Postcards - The most effective print campaign is usually the colorful one! Be sure to use bright colors in your printing and make sure that your postcards have enough white space so they look great when they're being mailed out.
5. Postage Labels - Postage labels have gone the way of the dinosaur, but they can still be used to get your business name out there. They're the perfect way to extend your branding, and they work well when you're sending one or two pieces of mail at a time.
6. On Demand Printing - This is an excellent alternative to custom printing, especially if you have only a few postcards to print. Since it's one-time use and comes in a variety of colors, this is an ideal solution for small businesses that just need a few pieces of mail printed up right away.
Now that you've learned about all of your options for print advertising...
7. Pay-Per-Click - If you're focusing on local searches and/or you want to get your name out there as quickly as possible, pay-per-click advertising is right for you. You can also use it to target people in a specific location, so if you have a brick and mortar location, this is the best way to get people walking in your door!
8. Blogs - Blogs are usually the first place that potential customers go when they're searching for local businesses online. With a simple blog post or two, you can share information that helps people make decisions... which means more business for YOU!
9. Social Media - Social media is a great way to get your message out there. But since you've likely read this far into the article, chances are that you already know all about it...
10. Email Marketing - If you have an email address, and you're going to focus on a local audience, then email marketing is perfect for YOU! You can attract new customers by creating and sending personalized emails to people who are searching for your products or services.
And that's all for now. For more information - or one of the other ways to market your business - let's take a look at the big list of blog posts...
11. Best Practices When Marketing Your Business
12. Best Practices When Marketing Your Business 2: Do Not Shop Local
13. Best Practices When Marketing Your Business 3: Research, Research, Research!
14. Best Practices When Marketing Your Business 4: Print vs Digital Advertising
15. Best Practices When Marketing Your Business 5: Survey Customers to Maximize Return on Investment (ROI) Effectiveness
16. Best Practices when Promoting Local & Website Source Code
17. How Much Should You Charge for a Web Design or Development Job? 18. The Great Content Marketing Debate 19. How to Clean up Your Blog's Domain Name 20. How to Optimize Your Website for Search Engines
21. How to Create a Killer Advertising Strategy 22. Why Should You Hire a Marketing Expert? 23. The Best and Worst Ways to Market Your Baby 24. The Best Websites for Local Businesses and More! About the Author:
MarketingProfs is an award winning digital marketing training firm - supplying South Florida businesses with everything they need to succeed on the internet, including SEO services and digital marketing consulting since 2001. If you have any questions or comments, please email us at info@marketingprofs.com or call 561-626-7480....
MarketingProfs - Marketing Experts Since 2001.
About the Author:
MarketingProfs is an award winning digital marketing training firm - supplying South Florida businesses with everything they need to succeed on the internet, including SEO services and digital marketing consulting since 2001. If you have any questions or comments, please email us at info@marketingprofs.com or call 561-626-7480....
MarketingProfs - Marketing Experts Since 2001. Leave a comment ; Share with your Friends:
Postcards don't go anywhere, but that doesn't mean you can't use them to reach new people and improve your business! Read the full article on Postcards at MarketingProfs.
Conclusion
So there you have it, the top 3 options for marketing your business are:
1. Social Media Ads - These ads are a great way to reach a very targeted audience, but they can be expensive...
2. Print Ads - Posters are great for reaching a very specific target audience, and colorful postcards can help you get your message out there. But since you've read this far into the article, we'll assume that you're still interested in print advertising...
3. Pay-Per-Click - If you're focusing on local searches and/or want to get your name out there as quickly as possible, pay-per-click advertising is right for you.