Effective Postcard can Drag you to Success
The purpose of this blog post is to highlight the benefits of a well-written postcard. Why are they so effective? Postcards are an affordable and memorable way to reach out to potential clients. What's the best way to promote your business on a postcard? The benefits of postcards include having more space for your message, instant delivery, and great customer service.
What should you do if you want to improve the design of your business card? There are many features which can be added at no extra cost when sending a postcard including: individual numbering, postage stamps that match in color with the front design (e.g., red or black), mailing labels that match in color with the front design (e.g., red and black), and a customized return address on the back of the card.
What are some drawbacks for sending out postcards? Even though many customers have stopped reading their mail, postcards are still very effective because it takes more effort to throw away a piece of mail than to simply recycle it. However, if you send out postcards to everyone in your database, you could find yourself in spam-mail problems with your list. A good rule of thumb is to choose five people from your list and send them one card each month. If you don't hear from these individuals after three months, add them back into your database for an additional round of mailing cards or simply add them back into your database at a later date.
What is the difference between buying and selling a business? When you sell your business, you are out of a job. When you buy a business, the people who work there are your employees from that moment on.
In which areas can I use this information? Any organization that needs to reach out to clients using postcards should consider using posters for their promotional needs. Additional information about how to effectively use posters can be found in the next postcard article. ___________________________________________ I hope this helps with some ideas on what companies might do with your postcard idea! Good luck... - Chris Beasley
http://www.VanderbiltBusinesHub.com http://www.BusinessProducerNation.com http://www.VanderbiltBusinesIdentifiers.com ___________________________________________
Chris Beasley is President and CEO of Beasley Creative, Inc., a web design and marketing firm in Nashville, TN. He is also the Marketing Director for Vanderbilt Business Hub, a program that helps students at Vanderbilt University to start their own businesses. You can reach Chris through his blog: http://www.VanderbiltBusinesHub.com or his website: http://www.BeasleyCreative.com . Early in his career, Chris co-founded a company that built websites for small to medium-sized businesses. He also has experience as an independent writer and marketing consultant. In 2005, Chris won first place in the "New Media Blog" category of the Excellence in Advertising Awards (EAA). In 2009, he was the winner of the 2009 National Small Business & Entrepreneurship Week Blogger Award, sponsored by SCORE and Georgia State University's Small Business Development Center (SBDC). ___________________________________________
source: http://www.vanderbiltbusineshub.com/article/effective-postcard-can-drag-you-to-success
After you've created the poster, you will then send the poster to people over the Internet. They'll have to print it out, cut it out, and take it with them wherever they go. To help them remember to take their poster with them, you could also include a pen and a postcard at no additional cost. This will be especially helpful if they need to take their poster on an international airplane flight where pen ink is not allowed. At first, they'll probably make mistakes while cutting out your postcard. But after they do that a few times, they'll be able to easily cut out your design without making any mistakes.
Of course the first thing they'll want to do is write you a thank-you note. This will let them know that you're serious about them buying your product or service. Everyone wants to hear that they've been remembered and appreciated for their purchase decision!
You can use some of these ideas to help sell anything from a nightclub membership to a life insurance policy. Obviously, these postcards are most appropriate for selling products and services, like clothing or automobiles, that consumers can buy with cash or credit cards.
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Source: http://www.TheSmallBusinessGuideToMarketingAndSalesMethods.
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