Genius Marketing Disguised as a Good Message
The lessons you learn in this post can help you market your business or your work, and you can use them to win over potential clients.
We all know it's a difficult task to make people care about what we have to say. We compete with so many other messages and ideas, competing for people's attention, that it becomes really tough to get their interest. It's even tougher when they're inundated with marketing messages everyday of the week.
That's why marketing is called 'marketing', because it's not a creative process. Every time we need to market something, we have to find a different, original way to do so. It all starts with the idea, the benefits of our product or message, and how we want it delivered to the public.
This article has a lot of compelling thoughts on how you can present your message using a story, a message that will stick in people's minds even after they've gone back to their daily routine. The basic premise is that of genius marketing disguised as good marketing.
The best marketing strategy is to have a great message and a way to deliver it that resonates with the consumer.
I think one of the qualities that makes people buy your products or services, is your message. You have to have something interesting to say. And when you do, they can't help but listen. Your message has be memorable, and there's no way you're going to get through the noise out there if you just follow generic advice on marketing and advertising because everything else has been done before. You've got to get creative about what you're trying to achieve, how you want people to see, hear and remember what you're saying.
You can't just say something and expect people to pay attention. You have to involve them in the process, so that they get excited about what you have to offer. And when they're excited, they'll become more likely to buy your product or service.
And that's where filtering comes in. If you want people to take action and pick up the phone or knock on your door, you have to filter out the noise out there. You have to find a way of reaching them when they're open and receptive, because that's when your message will work best.
Filtering is really important because it can't be done after you've finished writing your message. You have to do it right in the beginning, and the best way to do this is by framing.
Framing before you start talking about your message, what it is and what it's trying to achieve, will help you overcome a lot of hurdles that might get in the way of your message. It can help you stay away from distractions and keep your mind focused on the end goal that you want to accomplish.
The first thing we need to remember when we're trying to create a powerful message and deliver it in an effective way, is that we're not always being truthful about our product or service.
Because basically, everything is a lie. Everything your client or customer hears about your product or service is a lie. The reason behind this, is that we're searching for a way to cut through the clutter and noise out there in the world, and using lies as part of our marketing strategy might be the only way to do that.
That's why you have to be creative and use storytelling as an effective way to deliver your message. The lessons you can learn from this article below, will help you with this endeavour and get better results from what you're doing right now.
Brian Clark from Copyblogger.com wrote this article, and it goes into great detail about how storytelling can help you move people. You can get a lot of value out of this post, if you really know what you're trying to accomplish, and why it's so important to stay focused on your end goal.
You need a message that resonates with the consumer, and a way to deliver it that will help them understand what you're doing in the clearest way possible. That's all part of the filtering process that we mentioned earlier. You have to filter out everything else and stay focused on your message at all times if you want to get better results when working with clients or customers.
It's important that you use your skills and talents, and a way of presenting what you have to offer, that will help your potential clients understand it in the best way possible. You're not just marketing something for the sake of being heard, but to get results. This is exactly what Brian Clark talks about in this post. It's a great piece of advice on crafting a compelling message.
If you want to learn more about story telling in marketing, go back to Copyblogger.com and take a look at some of their posts on the subject. They have some great articles on the subject and they provide useful guidance if you're interested in learning more about how stories work as effective methods for delivering messages.
We've talked about filtering in the previous article, and the importance of framing your message in a certain way to make it more effective. Now let's talk about one of the other most important elements you need to pay attention to when creating messaging for your product or service. The idea is to be original and come up with something that allows people to connect with what you're trying to accomplish.
This is an excerpt from Jason Alba's article on Copyblogger.com, where he gives some great tips on how you can be more memorable in your marketing efforts. When you create a memorable message, it will take some time for people to forget about it, because of how well it resonated with them. The idea is to repeat the message, and make sure that people understand it and can connect with it on a deeper level.
When you can do this, you have to dump the message somewhere for people to find. You have to be creative about how you spread it around, so that you'll start getting better results. But how do you get people's attention if they're bombarded with messages every single day? The only way of doing that is by filtering out all the noise out there in the world, and making sure your message stands out from it all.
And that's what storytelling helps achieve. It provides you with a way of filtering out all the noise that we're so used to hearing these days. You simply have to make sure that people can connect with your message, and you'll be well on your way to getting better results from what you're doing right now.
Use storytelling in your marketing efforts as a way to deliver every single message that you have to offer. You can do this by using various strategies, but one effective way is by finding ways of connecting with people on an emotional level. When you do that, the story becomes more powerful and effective, because it will resonate with people on a deeper level.
Conclusion
We've gone over a number of different tips and ideas that will help you create a more effective marketing strategy. When creating your messages, the most important element is to keep in mind how people will react to them. They need to be interesting and not boring, otherwise they won't work. That's why we talked about filtering out all the noise out there in the world, and letting your message shine through.
You have to make sure that the message is memorable, or else no one will take it seriously or even understand it. And another crucial element is framing your message in a way that works well for both you and your potential clients/customers.