Get Your Message Out With Quality Advertising Inflatables
Imagine a life without marketing. It would be no different than living in the 1800's, where you could only market to people who lived nearby or who knew you personally. If you have ever been to a college campus, for example, then you know how many vendors are on-site trying to lure students with "free" stuff and low prices. These types of advertising inflatables can be found just about anywhere from retail stores to colleges and universities.
Think about what your business needs before deciding if advertising inflatables are worth your investment! I wouldn't want any company spending money on something that would not truly benefit them (I'm not saying they're a bad idea; it all depends on the business).
Advertising inflatables can benefit businesses in a variety of ways:
Businesses can use them for way-finding purposes. For example, there is a new Starbucks store that recently opened near my college campus and I was driving around for about 15 minutes trying to find the store (it was under construction). It would have been nice if there were a flying Starbucks logo that say: "Starbucks is over here!" (I hate when you can't find something). Businesses can use them as temporary or semi-permanent fixtures to promote their products and/or services. If a business has an "advent calendar" type of deal, then it might make sense to blow it up as a promotional item. They can also be used to advertise certain events or conventions. Businesses can use them at a trade show to promote their products and/or services. For example, if a company is exhibiting at the annual B2B expo in Las Vegas, they could advertise their products and services with this type of advertising unit. If a company has a production facility, then they could use this type of inflatable at their manufacturing facility to promote that specific product or service. For example, if you manufacture tractors, then you could have a John Deere logo that says "Welcome to Our Manufacturing Facility" (those are huge inflatable letters). Businesses can use them to promote an upcoming fundraiser or special event. For example, if you are sponsoring a concert headlined by your favorite rock star, then it would make sense to blow up a large inflatable guitar (or something) and display it on the stage at the venue.
Every type of business has a different marketing budget and there are certain restrictions (e.g., your marketing budget, the space where you will place the inflatable, and the time frame of your campaign). There are too many factors to consider, but I can tell you that inflatable advertising generally works best at special events and trade shows.
This is a photo of an advertising blimp that says: "New Car Sales Event" (this type of inflatable is awesome because it can be used as semi-permanent or temporary fixture).
It is worth noting that there are other types of advertising inflatables besides the ones that I mentioned above. For example, businesses can use this inflatable to advertise a new product or service at "live" events. For example, if you are a software company that is going to host a conference in your home state, then you could use this type of "ad" at the venue (you might have some unique software that your employees would like to learn more about).
Every type of business has its own unique needs and restrictions. Before purchasing an advertising inflatable, my advice is to check out similar companies at conferences and trade shows and ask them questions about their inflatable campaigns.
Online Marketing: Using Social Media To Get Your Message Out [ARTICLE END]
There are many different types of marketing tactics. One of the most important is Internet marketing, especially for a business that serves niche markets such as inflatable advertising. The goal is to get your company's name out there so you can reach your customers. The best way to get people to notice your product or service is to create a blog where you will post content on a regular basis (this will help build your brand).
How To Enhance Your Business By Creating A Blog [ARTICLE BEGINS]
Creating a blog can be an effective way for businesses to promote their name and products and services. For example, here at http://www.InflatableAdvertising.org, I use the blog to share tips, photos and more about inflatables. In addition to blogging about inflatables, I also write articles about advertising and marketing.
If you are wondering why creating a blog is important for your business's success, then think about it this way: imagine that you have no website for your business (it's just a Facebook page). If you want your customers to buy products or services from you then you must convince them to visit your page (or something like that). However, if people can't find any information on your page, then they probably won't come back a second time. There is nothing worse than having a product that nobody knows about and nobody buys.
In addition to blog articles, I also use Google+ to promote my website and blog (i.e., this is another form of Internet marketing). By placing a Google+ logo next to the search box on my website, it helps visitors find me.
You can see that inflatable advertising businesses who incorporate blog articles as part of their Internet marketing strategy (and many others) are going from niche markets to more mainstream marketing methods. This article is not an attempt to convince you to create a blog or use Google+, but instead it's intended to provide some clear tips on "how" you should implement these channels with your company's success in mind.
I'm not here to debate whether people should or should not create blogs, but they do work if they are implemented properly. As I mentioned, I use my blog to share information about inflatables, but I also write articles about advertising and marketing. For example, the following is the introductory paragraph of an article that I wrote:
Advertising is essential for any business that wants to grow and succeed. This includes large corporations such as Coca Cola and Apple, but small businesses also need advertising as well. In fact, if you don't advertise your business on a regular basis then it will be very difficult for it to succeed.
Conclusion: The Inflatable Advertising Industry Is Bright (And Growing)
I hope my article gives you some insight to the successful business that I have become as a result of inflatable advertising and/or mobile advertising. My goal is to help new businesses learn about the potential of inflatable advertising and get more customers for their products. If that is something that you are interested in then I encourage you to get in touch with me via my website, Facebook page or Twitter account.
For additional information, please visit http://www.inflatable-advertising.org or email me at info@inflatable-advertising.org.