Getting The Most From Your Advertising Dollars
At least at first, marketing seemed a lot like a crapshoot. You invested resources in your products and then threw darts at the universe to see what sticks. And while you may still feel like there’s a certain element of luck in making it big, today there are more ways than ever to make sure that your marketing dollars go farther.
And we’ll tell you everything you need to know to make the most of your advertising dollars -- and to turn them into the dollars that fund your business plan.
One of our most important jobs is to ensure that we are staying current on new ways to make sales and grow our businesses, so that we can always have the best ideas in mind when it comes to business trends. So we asked some of our partners around the industry what they thought was going on in marketing today. Here’s what they said:
Advertising is a big business with a lot of competition, but it’s also a great place for small businesses, who can grow without a huge investment in their start-up costs. [Timothy] Gay, an office chain owner and marketing consultant, says he has had a lot of success with advertising. "It's a great place to get exposure," he says. "But people can over-invest in advertising because you're throwing darts."
Advertising is important to our industry because we have to tell potential clients about the value of our services and our products in order to make sales. And more important, it is a great way to make referrals that will help us stand out in the marketplace.
Advertising is important to your business because it's the foundation of your marketing strategy. You need to define who you are, and why people should buy what you sell, before you can start writing ad copy. But how can you get results when so much of your advertising dollars are wasted?
Advertising is important to our industry because demand drives competition and we need to stand out from other businesses in order to attract customers. Advertising helps us build relationships with customers, which is why it's also a great way for us to make referrals for other customers.
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