Golf Advertising - Taking It On The Green
Golf is a sport with ancient roots and global appeal, which is also one of the most expensive sports to participate in.
In this blog post, we're going to take a look at golf advertising as it has evolved over the years and how it applies to today's golf courses. We'll also discuss some of the pros and cons of different types of advertising campaigns for golf courses that you might consider if you're thinking about taking your business' marketing efforts "on the green".
It's time for this game that's been around since some say before 1400 AD to take its next course... or swing.
Having a successful golf advertising campaign that showcases your business not only to the local community but also to the golf world is important today because if you don't, there's a good chance that someone else will.
Businesses of all kinds are finding success in the golf advertising world by jumping into this growing market. Of course, not all businesses or brands are created equally and some have found their niche in this market.
There are seven different types of advertising campaigns for golf courses: Digital Advertising, Mobile Advertising, Print Advertising, Outdoor Advertising, Radio Advertising, Coupon & Promo Marketing and TV Advertising.
The Golf Advertising Market Report released by GolfAdvisor shows that the number of golf rounds played in the United States increased by almost 30,000 in 2011 and that rounds played increased in both the public and private market. Given these statistics, targeting your business' advertising to golfers is even more important now than it was before.
Golf Advertising Key Takeaways
Golf advertising is one of the fastest growing sports of all types of advertising out there. The United States Golf Association (USGA) has been able to increase their revenue by about 25% per year since 2008 due in large part to sponsorships, new media, ticket sales and other aspects of their business' marketing plan.
USGA.com (the official website of the United States Golf Association)
According to a study from NPR that was released in 2011, sports related businesses average around $531,000 per year in revenue so there's definitely some statistics that point toward a growing interest in this sport.
Golf Courses: A Growing Industry
According to the latest Economic Impact Study done by Golf Data on all golf courses in the United States for 2009, it's estimated that golf courses themselves have an economic impact of about $71 billion annually.
As we can see from this infographic from Forbes magazine's article " Golf: The Ultimate In Hotels & Hospitality Marketing ", golf is no small industry.