How to Create Your Own Small Business Press Kit
For many successful small businesses, press kits are a must. Essentially, they're a concise package of information and resources that journalists can use to learn more about your company and reach their own conclusion as to whether they'd like to include you in one of their articles.
What's in a press kit? There are three key components: who you are, what you do, and why it matters. Your objective is to capture reporters' attention by making them feel like this article opportunity is too good for them to pass up. That's why it also helps if you have an irresistible hook — something provocative or compelling enough that will make reporters come knocking on your door at all hours of the day looking for more information.
More: How to Become a Successful Media Influencer Interview
5. One Day You'll Be a Big Celebrity and the Next You'll be Dead, So Don't Do It
(Forbes)
I'd like to see Mr. Cowan succeed here. He is not without talent, or maybe he just doesn't do anything very well; but whatever the case, being an "ordinary" person has it's advantages. After all, how many people are there going around with press kits? And as for being famous...that's not what life is about.
Tags: Press Kit . . . . . . Business Building Tips
The Small Business Center at Fairmont State University offers most of its classes online and a number of graduate level business degrees. The FSU SBTDC serves 5,000 small businesses in eight Appalachian states with customized training, technical assistance and business development programs designed to meet the needs of their customers. The SBTDC also provides assistance to entrepreneurs seeking capital for starting or expanding a small business through the use of SBTDC Loan Funds made available by the U.S. Small Business Administration (through the state university system), private financial institutions and venture capitalists.
The Small Business Center at The University of Wyoming offers their MBA program in partnership with the Mountain West Foundation (MWF) and the American Institute for Professional Development (AIPD). The SBTDC serves 5,000 small businesses in 16 Western states with customized training, technical assistance and business development programs designed to meet the needs of their customers. The SBTDC also provides assistance to entrepreneurs seeking capital for starting or expanding a small business through the use of SBTDC Loan Funds made available by the U.S. Small Business Administration (through the state university system), private financial institutions and venture capitalists.
The Small Business Center at the University of Arizona serves over 6,000 small businesses in 33 Western states with customized training, technical assistance and business development programs designed to meet the needs of their customers. The SBTDC also provides assistance to entrepreneurs seeking capital for starting or expanding a small business through the use of SBTDC Loan Funds made available by the U.S. Small Business Administration (through the state university system), private financial institutions and venture capitalists.
The SBTDC serves both undergraduate and graduate students with special emphasis on providing Omaha area small businesses with career services designed to help them grow, expand and create jobs.
A full-service small business center dedicated to helping entrepreneurial students develop their businesses into successful enterprises during their college years.
The SBTDC serves 5,000 small businesses in five western states with customized training, technical assistance and business development programs designed to meet the needs of their customers. The SBTDC also provides assistance to entrepreneurs seeking capital for starting or expanding a small business through the use of SBTDC Loan Funds made available by the U.S. Small Business Administration (through the state university system), private financial institutions and venture capitalists.
The SBTDC serves 6,000 small businesses in five western states with customized training, technical assistance and business development programs designed to meet the needs of their customers. The SBTDC also provides assistance to entrepreneurs seeking capital for starting or expanding a small business through the use of SBTDC Loan Funds made available by the U.S. Small Business Administration (through the state university system), private financial institutions and venture capitalists.
The SBTDC serves 5,000 small businesses in five western states with customized training, technical assistance and business development programs designed to meet the needs of their customers. The SBTDC also provides assistance to entrepreneurs seeking capital for starting or expanding a small business through the use of SBTDC Loan Funds made available by the U.S. Small Business Administration (through the state university system), private financial institutions and venture capitalists.
The SBTDC serves 5,000 small businesses in five western states with customized training, technical assistance and business development programs designed to meet the needs of their customers. The SBTDC also provides assistance to entrepreneurs seeking capital for starting or expanding a small business through the use of SBTDC Loan Funds made available by the U.S. Small Business Administration (through the state university system), private financial institutions and venture capitalists.
The SBTDC serves 5,000 small businesses in five western states with customized training, technical assistance and business development programs designed to meet the needs of their customers. The SBTDC also provides assistance to entrepreneurs seeking capital for starting or expanding a small business through the use of SBTDC Loan Funds made available by the U.S. Small Business Administration (through the state university system), private financial institutions and venture capitalists.
The SBTDC serves 5,000 small businesses in five western states with customized training, technical assistance and business development programs designed to meet the needs of their customers. The SBTDC also provides assistance to entrepreneurs seeking capital for starting or expanding a small business through the use of SBTDC Loan Funds made available by the U.S. Small Business Administration (through the state university system), private financial institutions and venture capitalists.
The SBTDC serves 5,000 small businesses in five western states with customized training, technical assistance and business development programs designed to meet the needs of their customers. The SBTDC also provides assistance to entrepreneurs seeking capital for starting or expanding a small business through the use of SBTDC Loan Funds made available by the U.S. Small Business Administration (through the state university system), private financial institutions and venture capitalists.
The SBTDC serves 6,000 small businesses in six western states with customized training, technical assistance and business development programs designed to meet the needs of their customers. The SBTDC also provides assistance to entrepreneurs seeking capital for starting or expanding a small business through the use of SBTDC Loan Funds made available by the U.S. Small Business Administration (through the state university system), private financial institutions and venture capitalists.
At University of California, Irvine, the Center for Entrepreneurial Studies & Services helps students and faculty from all disciplines take their ideas from concept to market through customized training, consulting services and funding opportunities. The Center's goal is to stimulate entrepreneurship on campus and in communities throughout Southern California by helping UCI innovators translate their concepts into viable businesses through hands-on experience with real-world problems.
Conclusion:
Innovative, entrepreneurial and growing businesses are the foundation of economic prosperity. Since its inception in 1989, the SBTDC has provided more than $8 million in technical assistance to small business and helped create or retain more than 11,500 new jobs. As a result, we are helping to build an economy that is built to last, one business at a time.
A small business is not just an employer -- it is an economic developer! It creates jobs during its growth phase, expands the tax base and provides goods and services that spur further growth of firms in related fields.
William M.