Innovative Advertising Places For New Economy
Innovative advertising places for new economy is a blog post.
New economy is an expression describing the impact the Internet has on traditional methods of marketing and selling products and services. The increasing reliance on digital technologies has been shown to have an effect on the advertising industry, leading to a decrease in budgets spent by advertisers. Many companies are now turning to alternative advertising platforms such as social media accounts, websites, building physical communities, on-street placements, guerrilla marketing tactics etc., all of which allow advertisers to be more creative in how they share their message with potential customers; so much so that some companies are rebranding themselves entirely as "content creators.
Read the full article at http://www.webpronews.com/innovative-advertising-places-for-new-economy-2013-10
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Articles on "Innovative Advertising" from http://www.marketingprofs.com/articles/2013/37368/article/innovative-advertising
Social media has opened up a platform for businesses to advertise themselves to others and to generate revenue by way of advertising their services, products and content through means such as Facebook, Twitter and Google+. These platforms offer a unique opportunity to reach a wider audience as well as target specific demographics through the use of user-generated content. Businesses can take advantage of the following forms of online advertising:
Moreover, online advertising can be customized in a number of ways through the different social media platforms. On Facebook, businesses can create custom audiences from their existing customer base and exclude those whose interests and other personal information may not align to their own. Twitter allows for more real time interaction with followers by providing users with the ability to engage with their posts. When creating an advertisement on Facebook or Twitter, businesses have a wide range of images, videos and texts that they can choose from in order to best represent their company and products.
Social Media Marketing is the term used to describe the marketing strategies employed on social media channels to generate interest and grow audience engagement. It can include activities such as paid advertising, but can also involve creating content like blogs, infographics or videos. Marketers use social media to build their brand and products, communicating with customers directly and sharing news stories or brand content.
Social networking sites such as Facebook or YouTube offer users an opportunity to communicate with others in informal settings that allow viewers or users to post comments on what they see in terms of videos or pictures. Brands can use this information to get an inside look into their consumers hopes, dreams, fears and desires by using tools such as Facebook Insights that provide statistics about their customer base.
Marketers can market on Social Media by creating content related to their brand. This type of marketing offers an opportunity to create customer loyalty by providing a constant stream of relevant and entertaining content that can be shared with followers and followers’ friends. This way, customers have their own space to share branded products with others within the site itself, further promoting the brand.
Social media advertising is not just limited to sites like Twitter or Facebook; it has become more mainstream as businesses now use paid social media advertising to promote new products or services. When brands advertise on social media, they reach a wide range of consumers who may be interested in the product or company but are unsure whether they will purchase it from the get-go.
For example, a sports apparel brand may advertise on Twitter to gain exposure to a wider market base. However, it will still be able to reach its target demographic at basketball games, bike races and other sporting events because people are already following that brand. By advertising on Twitter, the brand reaches more people within its target demographic of ages 18–35. Social media marketing can boost sales for brands by showing customers that the company is more than just an image; it has real life people behind it. Also, this type of marketing can help companies with branding as customers get exposed to their products from the point of view of real people who own or use them on a regular basis.
With the wide range of products and services available for purchase online, online advertisements have become a very popular and lucrative way to market. With a rise in popularity in the number of Internet users as well as the increased availability of high-speed Internet, companies from all over the globe are using Internet advertising to reach consumers. Businesses that may not have been able to afford traditional forms of advertising in large print or on television can now advertise their product or service right alongside major brands through a number of different mediums. The most popular being search engines, social media websites and email.
Conclusion:
Although in the beginning, offline marketing was seen as the stronger form of marketing, the Internet has changed this. Online communication has now become a strong and effective tool for businesses to use for marketing purposes. This can be because it allows businesses to reach a wider audience without spending large sums of money in advertising. This is because it is cheaper and quicker than traditional forms of advertisement such as television and radio commercials. With online advertising, companies are able to reach their target audience much faster than they would if they went through the traditional methods of advertisements.