Tips For Designing An Effective Business Card
Do you want to give your business cards a professional touch? Check out these tips for designing an effective business card and make your company stand the test of time.
Professionalism is everything when it comes to business cards, with tailored designs that dress up or down depending on the occasion giving them a lot more pizzazz than their plain counterparts.
So, what should be the design? Is it one size fits all? Or should you go with a different design for every occasion? Here are some tips to help you make the most of your business cards.
Keep it basic and simple. Use solid colors with an emphasis on neutral shades. Avoid having too many colors in your business card, as this can make things look cluttered and crowded. You can have multiple variations of the same color, but don't use too many variations or patterns within a single color family. This will create a lot of confusion when people try to read through them all simultaneously at the same time or when trying to get the attention of someone to meet up on a busy day.
Use solid colors with an emphasis on neutral shades. Avoid having too many colors in your business card, as this can make things look cluttered and crowded. You can have multiple variations of the same color, but don't use too many variations or patterns within a single color family. This will create a lot of confusion when people try to read through them all simultaneously at the same time or when trying to get the attention of someone to meet up on a busy day. Think about the design elements that you have to work with. You have to think about what's already available in terms of fonts, graphics and other design elements that are already part and parcel of your brand identity. This will help to keep your business cards from turning out with a design that doesn't quite fit, resulting in a very "out of place" look to them.
You have to think about what's already available in terms of fonts, graphics and other design elements that are already part and parcel of your brand identity. This will help to keep your business cards from turning out with a design that doesn't quite fit, resulting in a very "out of place" look to them. Keep it clean and simple with strong typography. Using strong fonts is the key element to making effective business cards. Typefaces should be legible at small sizes as well as large. Try to use serif fonts, as they tend to be more readable than sans-serif fonts.
Using strong fonts is the key element to making effective business cards. Typefaces should be legible at small sizes as well as large. Try to use serif fonts, as they tend to be more readable than sans-serif fonts. Make plenty of use of white space. White space is a good thing for business cards, helping your company's name and contact information "pop" off of the card with an elegant minimalism that leaves people wanting more instead of overwhelming them with too much information at once.
White space is a good thing for business cards, helping your company's name and contact information "pop" off of the card with an elegant minimalism that leaves people wanting more instead of overwhelming them with too much information at once. Give your company's logo the space it needs to be effective. This doesn't just refer to using a large amount of space for the logo; rather, it means using the logo in a way that makes the design cohesive and strong. Use color, texture and shape all in proper proportion to one another to create an aesthetically pleasing look for your company's logo.
This doesn't just refer to using a large amount of space for the logo; rather, it means using the logo in a way that makes the design cohesive and strong. Use color, texture and shape all in proper proportion to one another to create an aesthetically pleasing look for your company's logo. Don't be afraid to experiment with your design. If you're unsure about how your business card will look after you've put it together, you can always take a chance by putting something different on there and seeing what people think. That way, you can get a feel for what works and what doesn't.
If you're unsure about how your business card will look after you've put it together, you can always take a chance by putting something different on there and seeing what people think. That way, you can get a feel for what works and what doesn't. Make an impression with photos or illustrations. Using photos or illustrations is a great idea for making an impact with your customers when handing out your business card. You can find something that's related closely to your company or just something that's aesthetically pleasing as well as attracting attention.
SOURCES:
http://nicole-lindsay.com/2010/03/01/creating-the-perfect-business-card/
http://www.strukturly.com/partner/content/article_section_3.html : How to design an effective business card
http://www.ehow.com/how_6271657_design-effective-businesscards_.html : How to Design an Effective Business Card in 4 Steps (with Pictures)
http://www.thesimpledesignerholic.com/?p=7140 http://blog.citycellarhabitat.com/business-cards-promotional-printing/ : 20 Eye Catching Business Cards Design
http://www.graphicdesignblender.com/business-cards/ : Picking the Right Business Card for You
http://www.designspiration.net/inspiration/business_cards : Ideas for business cards
http://www.yessupply.co/home/?p=1295 http://socialbriteandprintablecards.com/promotional-products : Tips to choosing your business card design
http://www.paintshopprofessionalcolorsamples.com : Color Theory and Design Helpers
https://thenextweb.com/ideas/2012/07/27/8-best-business-card-designs-2013/ : Best Business Card Designs 2013
http://www.smallbusiness.chron.com : Online Resources for Small Business
http://www.listorious.com : Best Types of Business Cards
http://www.inc42.com : Best Marketing Ideas for Small Business
http://www.thesmallbizrobot.
Conclusion
Designing a business card is a bit like designing the packaging for a product. The primary goal of packaging is to get people to buy your product. The primary goal of a business card is to get someone to call you for an appointment or otherwise fill out your contact form. A lot of people think that just because they have great products and services, customers will come flocking in and that it isn't necessary for them to advertise but in reality, you can have the best quality product or service in the world but if nobody knows about it then you aren't going to make any money.