Top Tips To Create A Persuasive Sales Letter

 

 Trade Show Promotions

Trade show promotions might be one of the most overlooked aspects of tradeshow marketing. Most marketers put a lot of time and effort into creating a great booth, but forget about promoting their booth to other attendees before and during the event.

An important part of getting people to your booth is making sure they know where it is. That’s why businesses love trade show stickers: they allow you to place your company logo on items that attendees can carry with them throughout the show while still remembering where they saw you exhibiting! 

You can also offer giveaways like t-shirts and pens, which helps create brand awareness by offering something useful for customers walking by your booth each day.

Customers often forget to visit your booth at the end of the show because they are so busy sorting through all the information they’ve gathered or because their attention is on lining up for a scheduled presentation or workshop. In fact, 91% of attendees will leave tradeshow events without visiting exhibitors with whom they have scheduled appointments. To ensure that you aren’t left without appointments, give them something to take home with them like your company’s business card that includes an appointment reminder on the backside.

You might also offer something unique to make you stand out from all the other companies exhibiting at the show.

Providing a unique and useful giveaway can bring attendees to your booth while also sending a message that they remember you from the show.

Giving out postcards with your company’s logo increase the likelihood that someone will call you or visit your online website after leaving your show, and increases the chances of them making an appointment with you at a future show. When someone receives a postcard with your company’s logo on it, they are much more likely to contact you.

At many trade shows, there is usually one specific time when exhibitors are allowed to have an open house where customers can come by and talk directly to representatives about their needs without having an appointment.