Tricks and Tips in Poster Advertising
Do you know how to make your poster advertising stand out? Poster ads are a great way of getting the attention of people walking by on the street but it is all too easy for them to be passed over or ignored. If you have any small print that needs emphasising, use bold text for example. The opposite can also be done if you want to play down something and instead focus on the most important messages. Here are some other ideas to bring in the attention of passers-by:
- Make sure that the poster is readable and easy to view.
- Bright and colourful posters click with people's visual system, so stick to colour combinations that are appealing.
- Make sure the poster can be read from a distance and at each angle you want it viewed from by using proper printing methods. At the bottom right of this article, there is an image of a man who is holding his head up for two different perspectives. This shows how important it is to test your poster in order to make sure it makes sense from all angles.
- Do not try to cram all the information in since this is not going to be easy to read and will also be overwhelming, leading people to walk away.
- Use a lot of contrasting colors so that the overall effect is pleasing to the eye, something that keeps people standing around for a bit longer.
- Use fonts that are easy on the eye and can help you convey your message without much trouble.
- Write with an attitude and some personality. People are more likely to remember an advert with a little humour.
- If you want people to remember your poster, keep it simple and include a logo or some other symbol.
- Use pictures that are in tune with the message. For example, if you are promoting a play, use a still from the play in your poster. This will help people associate with it better and help them remember it easily.
- Do not clutter the poster with unnecessary information and illustrations. While this might attract attention for some time, there is no guarantee that people will actually read the whole thing.
- Familiarize yourself with the conventions of different media to get a better idea of what works best for advertisers in each of them. You can always use this knowledge for poster advertising as well.
- Be careful not to make your poster too complex as it will be difficult for people to understand and remember.
- To make sure you are targeting the right audience, first figure out what they look like. If you are looking at posters on the side of a building, you will want to concentrate on attracting young people. If you are looking at a poster outside a cafe, then focus more on women who have some sort of interest in fashion. These are just some examples but there is no need to go out of your way to go into all that detail here. The important thing is to know what kind of people to target in order to make your poster advertising work.
- Taking into account the time of day people are likely to be passing by, program your poster ads so that they are displayed at a particular time. Then you know that you will have the right audience and it will be much easier for them to see your poster and take a look at it.
- It is important for your advert not to prevent people from getting in or out of the building since some people won't be there anyway because they are on the way somewhere else. Consider what purpose the poster serves and whether this could be achieved without obstructing people from moving around.
- If you choose to make your poster out of paper, keep it light so that it won't fall down. This also increases its visibility and makes sure people see it from a distance.
- Use a variety of colors for the background as this is going to help you attract more attention.
- Try placing the poster near something that relates to the contents without copying it outright. If you are advertising something to do with food, then place your poster near a restaurant or a place where people eat. This will help people associate your message with what they are doing at the moment and will bring in attention easier than if they saw nothing that related to what they were looking for.
- Keep it as simple as possible so that people get the idea from the start. They don't have to read every word on your poster.
- Make sure it includes a lot of white space, otherwise you risk making it look crammed and unattractive.
- If you are looking for more information about making posters, then read more about this here: http://99designs.com/blog/2011/05/17-best-practices-in-poster-design/
For more tips on getting great results with your poster advertising, check out my previous article here: http://www.99designs.com/blog/2012/08/21-tricks-and-tips-for-poster-advertising
Image Source - pinterest.com
Title: Make Use Of Postcard Printing For Business Marketing
You can make use of postcard printing for your business marketing and get certain advantages. There are many business marketers who know that postcards are a great way to get their message out there to the public, especially if they want to let people know about something in particular. The following are some ways in which postcard printing could be used for marketing:
Postcards have been used for a long time because they are easy to produce, easy to print on and easy to distribute. They are great for letting people know about a sale or other special offer as well.
Postcards are also one of the most cost effective and efficient ways to promote a product or service. This is because they can be printed up in large numbers quite quickly, and if you want to send them across the country, you do not even have to pay postage.
Many business owners will set out to market their particular product or service in order to get new customers, but they will use the postcards to create a relationship with their future clients by making it look more personal. For example, they can add a short message on the inside saying something like "Hope you had a wonderful holiday - John Smith".
Conclusion
The above are just some of the advantages of postcard printing, and because they are so easy and inexpensive to produce, they can be a great way to get your message out there.
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