Truck Side Advertising – Isn’t It Time?
Advertising on the side of a truck is one of those marketing strategies that many companies like to take advantage of. But with truck side advertising, there are some unique challenges you’ll have to consider before you decide whether it’s time for your business to test out this marketing method. Here are 7 things to think about when considering advertising on the side of a truck.
1. Are you ready to spend the time and money involved?
No matter what type of advertising you have in mind, the reality is that it’s going to be a time-consuming and expensive process. For instance, when I worked as part of a team that was looking at truck side advertising opportunities, we made an effort to drive down all of the costs associated with each opportunity, including things like equipment rental, signage installation, truck side advertising design. By doing this we were able to get a more accurate estimate for what it would cost our company to test out truck side advertising.
2. Do you have the right place on the truck?
Truck side advertising makes sense when you’re advertising in highly visible locations on your truck. In certain cases, it can be effective if you’re advertising during different times of day, like during the morning and evening rush hour. When fitting your message to a specific location on your truck can pay off in terms of branding and accurately conveying your message to customers and stakeholders.
3. Is there space for offering?
When it comes to banner or sign shirt printing, there are physical limitations that come along with this method of marketing. For example, most billboard areas are restricted to a very small area. On the other hand, when it comes to truck side advertising, you can have more space, so your company can leave more room for offering.
4. Is your message focused on the right demographics?
A lot of people think about truck side advertising as a way to get in front of older men with deep pockets. That’s not always the case. When it comes to marketing and advertising on your truck, it’s important that you consider what type of message you want to convey before you choose a location for your advertisement.
5. Are you ready to pay for the exposure?
When it comes to truck side advertising, you have the option of paying for exposure or providing something in return for that exposure, like driving customers to your location. For example, if you give out a coupon on your truck, you’ll drive more people in exchange for an advertisement that keeps on giving long after your truck spends another day working its route.
6. Will truck side advertising drive traffic to your business?
One of the biggest issues with this marketing method is that most companies don’t see an increase in foot traffic or direct sales from their promotion and investment. It’s important that you consider this issue before you choose to pursue truck side advertising.
7. Does your company have a marketing plan?
The best way to get ahead of the curve with this form of advertising is to develop and implement a marketing plan. In simple terms, this means that you want to determine the value of your truck side advertising, as well as what type of message will resonate with your target audience. By having a clear idea about these things, you’ll be able to see if truck side advertising makes sense for your business or not.
ARTICLE END
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Posted by admin at 6:24 PM
7 Lessons Learned From Businesses That Used Truck Side Advertising As Part Of Their Marketing Strategy by admin on October 31, 2014 No comments: Links to this post
Advertising on the side of a truck is one of those marketing strategies that many companies like to take advantage of. But with truck side advertising, there are some unique challenges you’ll have to consider before you decide whether it’s time for your business to test out this marketing method. Here are 7 things to think about when considering advertising on the side of a truck. --- 1. Are you ready to spend the time and money involved? No matter what type of advertising you have in mind, the reality is that it’s going to be a time-consuming and expensive process. For instance, when I worked as part of a team that was looking at truck side advertising opportunities, we made an effort to drive down all of the costs associated with each opportunity, including things like equipment rental, signage installation, truck side advertising design. By doing this we were able to get a more accurate estimate for what it would cost our company to test out truck side advertising. 2. Do you have the right place on the truck? Truck side advertising makes sense when you’re advertising in highly visible locations on your truck.
Conclusion
3. Is there space for offering? When it comes to banner or sign shirt printing, there are physical limitations that come along with this method of marketing. For example, most billboard areas are restricted to a very small area. On the other hand, when it comes to truck side advertising, you can have more space, so your company can leave more room for offering. 4. Is your message focused on the right demographics? A lot of people think about truck side advertising as a way to get in front of older men with deep pockets. That’s not always the case.