Washroom Advertising Opportunities
Many businesses invest a significant amount into their advertising campaigns and this includes the use of washroom advertisements. Washroom advertising allows for brands to target the exact demographic of their choosing, thus allowing for them to be more effective with their marketing strategies. This article provides an overview of what washroom advertising offers as well as some tips on how to become an expert in this field!
Washroom advertising can be one of the best ways for companies to reach a sizeable group in a short period of time. The numerous benefits offered by this strategy make it worth every penny spent, but you must know what you're getting into before making any decisions.
Washroom advertising is commonly overlooked as a method of promoting a brand, event or product. The main reason for this is the lack of knowledge on what it involves, what type of establishments they can be found in or how to set up an effective ad campaign. This guide will help anyone interested in using this strategy to increase their exposure and overall marketing reach.
What is washroom advertising?
Washroom placards are a form of marketing that can be found in most places which involve people congregating, such as malls, movie theatres and office buildings. These are placed inside washrooms and usually consist of ads regarding businesses that operate within the establishment where they are found. This can be anything from restaurants to clothing stores and is a form of brand advertising that is relatively new.
The main reason washroom placards are a hot topic these days is that they are especially effective when it comes to reaching a specific demographic. Understanding the demographics of these groups will help you decide what your washroom ads should look like and how many placards you wish to place in each washroom.
How many washroom placards should I place?
There isn't an exact number of placards that you should have, since every business differs. You will be able to determine this by first evaluating your clientele's demographics as well as the type of advertisements they would be interested in seeing on their bathroom walls.
The main areas you will look into are young men and women, men over the age of 25, elderly men and women, pregnant women, teenage girls and boys. The information gathered will help you come up with a number of placards you need to place in each washroom. You will then be able to determine the cost of this in terms of cash as well as man hours that are needed to prepare the posters.
Most businesses may wish to invest some initial cash in their washroom placards before starting their campaigns, so it is important for them to know what price range they are working with and what kind of results can be expected from this investment.