Web Site Promotion Ideas for Small Businesses
Businesses are always looking for new ways to increase brand awareness and get more customers, and so it is with websites. With the wide proliferation of the web some "online" businesses may find themselves in a tough spot when it comes to promotion. There are plenty of ways to boost your business online, often without spending much money on things like SEO, social media advertising and marketing or website design services.
One of the most effective ways to promote your business online is by promoting your website. Web promotion is essentially turning your site into something that people can't not visit. While web promotion does have its pitfalls, it can also bring in a great amount of potential customers. One simple way to start promoting your site is by adding a blog on an existing website, or starting a new blog just for the purpose of promoting your current site. You could also start an email newsletter to notify people when new content or features are available on your site. You could also add Twitter and Facebook feeds and email subscribers when you update content or release new features.
Regardless of what you choose to promote your site, you should make the effort. By consistently posting new content, valuable tips and tricks and more about your business, you can attract more people to your site and get them to become loyal customers. Consistency is important when it comes to web promotion as well as with any other marketing strategy.
If you are looking for some inspiration or ideas on how to promote your site or website, there are always plenty of ways out there. One way is by listening to the advice of others who have been in a similar position before. One great example is the owner of a famous blog site who started his blog as a way to promote his previous website. He started using the same name that he used for his previous site and eventually started using the same blog format. He never spent any money on SEO, social media or design services and found it worked just fine.
One thing you can definitely do is search online for sites that have done well in this arena. There are many examples out there; one of them is Gorgeous Web Design, which discusses success stories and offers advice to those looking to promote their website.
You may also want to copy a few of the ways that your favorite sites have promoted themselves. Pinterest, for example, uses images along with descriptions and tags to promote their site. Another example is the website of The Huffington Post, which uses white space in their layouts and designs to increase two-way traffic on the site.
When it comes to web promotion of your site or website, there are many different ideas and methods out there for you to try. One thing is for sure; by consistently posting new content and keeping up with the latest news about your business, you can keep people coming back again and again.
Image: http://www.apod.com/search/Search+Results?category=Astronomy&sort=mostOrganic&image_viewer=Videos&pageno=1&image_search=xplainwhystarsform
Jason Scott, SEO Consultant
http://www.seoconsultant.ca/Small-Business-SEO/Advertising-for-your-Website/advertising-for-your-website1
As a business owner you have many decisions to make about your advertising budget and marketing efforts, so it is important that you know what avenues are most likely to yield the best results for your business.