Webloyalty Services
Virtual loyalty programs have been around for years, but have seen a recent resurgence in the last decade with more companies starting to offer them as part of an integrated marketing strategy. But online customer programs — what are exactly they? And what benefits do they bring? This article breaks down the concepts behind virtual loyalty programs, such as how they may help save on customer acquisition costs and find new customers more easily.
You'll learn about metrics you can use to measure success on your own campaign and how their customer acquisition cost may be lower than other methods. You'll also see some cool examples from real-life companies who've done well with their campaigns in the past.
So all of this matters, not only for you as a company that's a new player in the space but also for companies that may already be in business. And you'll learn how to approach it from different angles and who to go to for help on your campaign.
Many great things happen when customer loyalty is created, and this article will talk about some exciting examples of companies where loyalty has been taken to another level.
We've written about it before on the blog, but recently I was talking with an interesting group of professionals who worked with several software startups (customers) and more importantly, these startups were exit-scenarios (just like most customers are).
"We made a few changes to our program and saw acquisition rate increase by x% in the first week alone. Now we're looking at similar increases for other metrics."
The companies were all B2B SaaS companies with young and emerging customer bases that were often limited by marketing budgets.
They also had a single common denominator: they were all using Webloyalty's customer loyalty platform to power their own customer loyalty programs. We'll talk about why in a moment, but first let's introduce the concept of virtual loyalty programs or the "what" behind what I'm about to explain.
Conclusion: Virtual loyalty programs are a great way to incentivize your customers and gain brand awareness. By focusing on a specific target audience you can create effective campaigns that may change the mind of an potential customer and convert them to a new customer.
3. DIY Loyalty – How to Create Your Own Loyalty Program in 3 Easy Steps
Sometimes, when you're trying to get your business off the ground, you have little money to spend on marketing and promotion. The solution? Make your own loyalty program! You don't have to pay money for someone else to do it for you; in fact, there are plenty of tools that will help you make your own loyalty program, as well as software that will help run it.
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