What Does Your Logo Color Say About Your Business?
Imagine you're in a crowded room, trying to decide on a new place to have lunch. The choices are endless and you're getting hungry the longer you think about it. Suddenly, you spot the logo for your favorite restaurant and decide to go there. The food is great and it's got a pretty logo too! You're sure that the cozy ambience you remember from your last visit will be around when you return in just a few hours. But have you ever thought about your logo? What does it say to others when they see it? What feelings does it evoke in others when they see it? And what colors are used to paint the logo? This blog post discusses some of these ideas as well as offers up 37 other logos rated by their color scheme - along with explanations on why each color was selected.
The colors used in the logos listed in this blog post are represented by the following logo colors:
Conclusion
This blog post is merely a thought exercise. The actual colors chosen for each business logo, along with style and marketing messages, would contribute to a dynamic story about the specific business and its owners. We're simply sharing some of the suggested colors from our experiences as we browsed through hundreds of logos to see what colors paired well together. It may help our readers pick out a new favorite, or provide insight into what makes certain businesses stand out (or not) in the marketplace.
Disclaimer: The article above is for information purposes only, should not be treated as professional advice.
For additional ideas on how to design a logo, we invite you to view our article, How to Design a Logo.
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Welcome! We are a design blog based in sunny Southern California that enjoys all things design. Read on for articles covering the web, graphic design, branding, logo design and iconography. We post daily about the latest news in art and design as well as offer up some free resources for designers of all types. Our aim is to help you stay on top of your game by sharing with you what is new in art and design. Enjoy!
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Here are 21 of the most stunning and memorable logos that have been created for businesses around the world.
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We can use color psychology by using color above all else in our design work because it's an effective means of communicating emotion to potential customers and evoking a positive reaction from them. It is not always necessarily about the message we are trying to convey but rather about how it is communicated to the viewer, and why they react in that way. Some colors are more powerful than others when used for advertising purposes because of their ability to move us emotionally. This article explains the psychology of color, how to use it, and how your audience will perceive it. What Is Color Psychology? Color psychology is a branch of color theory that deals with emotions, feelings and it's effects on people. It also deals with color usage in branding as well as marketing. The study of human psychological response to various colors and its effects has been researched for years by experts in this field. It is a branch of art that has long been used by designers, marketers and anyone trying to improve their designs and marketing. Color psychology helps make colors work for you in your artwork or design. It goes beyond just eye-candy in giving you an understanding of how colors can be used to your advantage. It can also help bring people to a brand because the colors will tell them what they want to hear and make them a more memorable brand. The Colors That Move People The colors that are most powerful are those that stimulate our emotions. Some colors even more than others. They are often referred to as "fear-or-excitement" or "love-or-fear" colors. The way to use these effectively is with care and forethought. Too much color can cause a person's eyes to glaze over, which can be as bad as not using any color at all. There are literally hundreds of colors that have this effect on others, so you need to pick wisely how you will use them in your design. This can change drastically from culture and region because different countries react differently to certain colors. Sometimes they will be the same but the meaning may be changed by the culture that uses that color in their artwork. It is important to use the right colors when you are creating your design and want it to be remembered. This can help you get your point across, whether you are selling a product or bringing in new customers. The right colors combined with certain words in your logo can make an impact on your clients and customers. It is important to understand how they will react to the colors that you use in your branding and marketing so that you can use them as effectively as possible. We all know that red affects us psychologically, but there are other colors that also have such a powerful effect on people, such as yellow and blue. The color blue for example has been linked with trustworthiness, loyalty, tranquility, excellence and serenity. The color yellow is associated with positive emotions such as happiness and cheerfulness. Did you know that these are the most effective colors when it comes to moving people emotionally? If you want to use them in your branding, the best way to do this is by using the right words with them so that they are built around those colors. Bold colors can be a bit overwhelming, especially when you don't understand how they will work for your design. If you want to use a color such as red or blue in a logo, then make sure it is used well and it will not overwhelm the other colors in your design.
Conclusion
The colors in your design are used to convey a message and that is what matters most. People can see right through very predictable colors, so you will have to put them in the right context. You have to use them in a way that they are memorable and meaningful. If you use these colors in the wrong way, then you could actually be hurting your brand more than helping it because it might be offensive to your target audience. People tend to remember the feeling of how something makes them feel as opposed to what it is about, especially if it was not used well. Use color psychology effectively when doing your own design work because this is an area that can really benefit you and make you more memorable than ever before.