What Is The Big ‘R’ For Marketing Your Business ?
There are five "R"s that help make up the acronym for marketing your business. They are:
• Repetition
• Relationships
• a way of doing things to promote or market your business that is unique, and often unexpected in its approach.
• make-up the five "R"s.
This blog post will explore the meaning behind each letter and help you decide which is right for marketing your brand.
#. For example, if you're just starting out as an entrepreneur, or trying to build your customer base by selling a product based on word-of-mouth advertising, it makes sense to use repetition. Once people have had the opportunity to try your products or services and find the unique benefits that you offer, they will tell their friends. This will be evident in the number of satisfied customers who report back to you and share their experiences with others.
#. The other example might be a more traditional marketing technique such as direct mail marketing where your objective is simply to create awareness of who you are and what you do. Relationships are developed as people at a later time, when you begin to reach out to them again with offers for new products and services, respond by coming back to your website or purchasing your offerings.
• Repetition
• Relationships
• a way of doing things to promote or market your business that is unique, and often unexpected in its approach.
#. A company that uses repetition effectively will be one that returns customers' calls, emails and text messages promptly; offers ongoing discounts on special days like Black Friday and Cyber Monday; offers monthly promotions on its products or services, or has an automatic shipment system in place so that customers who have made a purchase continue receiving the goods they need regularly.
• Repetition
• Relationships
• a way of doing things to promote or market your business that is unique, and often unexpected in its approach.
#. One example of a relationship-based marketing campaign would be one that sells fashion accessories, like scarves, necklaces and earrings. These can be incorporated into an existing catalog of products and the images in the catalog can also serve as custom posts on social media sites with captions that describe the usefulness of each item when it comes to creating a warm office environment during winter, or dressing up an outfit appropriately for an important meeting at work. • make-up the five "R"s.
#. The relationship you build with a customer will not only improve your products or services and make them more attractive to new buyers, but it will also help you keep them as customers longer. For example, a continued communication of "thank you" for their business can go far in making the customer feel valued and appreciated.
• Repetition
• Relationships
• a way of doing things to promote or market your business that is unique, and often unexpected in its approach.
#. For instance, one way a company may encourage repeat purchases could be by sending out automatic shipments of goods they have purchased through a website written in plain language that can be understood by even the most technologically challenged person in the household. The company may offer the option of choosing certain items for the shipment, or simply selecting a special package that includes some of their best selling products.
#. This will be a particularly effective way to encourage repeat purchases when these automatic shipments include new items they have yet to try and are likely to fall in love with as soon as they do.
#. The other example might be a more traditional marketing technique such as direct mail marketing where your objective is simply to create awareness of who you are and what you do. Relationships are developed as people at a later time, when you begin to reach out to them again with offers for new products and services, respond by coming back to your website or purchasing your offerings.
#. These will be the people who express interest in what you do by attending your seminars, listening to you on talk radio, or reading about your successful ventures in the newspaper.
#. The idea is to get people talking about you and what you do, which can be done easily when they feel comfortable and appreciated enough to share their experiences with others.
#. A company that uses repetition effectively will be one that returns customers' calls, emails and text messages promptly; offers ongoing discounts on special days like Black Friday and Cyber Monday; offers monthly promotions on its products or services, or has an automatic shipment system in place so that customers who have made a purchase continue receiving the goods they need regularly.
#. For example, the company in this example would send the same package to an entire group on a monthly basis, which they have already seen demonstrated through the company's videos and other marketing collateral.
#. This will be a particularly effective way to encourage repeat purchases when these automatic shipments include new items they have yet to try and are likely to fall in love with as soon as they do.
#. The other example might be a more traditional marketing technique such as direct mail marketing where your objective is simply to create awareness of who you are and what you do. Relationships are developed as people at a later time, when you begin to reach out to them again with offers for new products and services, respond by coming back to your website or purchasing your offerings.
• Repetition
• Relationships
• a way of doing things to promote or market your business that is unique, and often unexpected in its approach.
#. This can be done using email marketing campaigns where the company uses the details they have collected from customers through their various purchases over time to send out customized emails that include valuable information about how they can use those same items in their own homes and workplaces.
#. For example, a company could send out a customized email to their customers that includes their latest catalog with photos of all their products, then include the product name, item number and price in the message. This can be done based on how the customer has used the product in the past or what they have purchased lately using that product. For example, an email newsletter campaign may focus specifically on popular items such as candles or scented oils for use in blends for incense, which have different fragrances than most of their other products.
• Repetition
• Relationships
• a way of doing things to promote or market your business that is unique, and often unexpected in its approach.
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Conclusion
• Repetition
• Relationships
• a way of doing things to promote or market your business that is unique, and often unexpected in its approach.
#. These five styles of marketing will help you determine where toward which style your business is headed if it has not already been chosen. In this way, you will know what is possible for your company in terms of advertising and promotion, and how effective that can be at reaching the people you want to reach for repeat customers who are willing to give your products a try.
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