What Is Pixel Advertising
Pixel advertising is a type of website marketing that involves placing advertising on a webpage in the form of 4x1 pixel boxes. These boxes are designed to not be noticeable to the average visitor, but lead to larger ads or sites when clicked.
An example of this technique would be placing pixels on banner images so when they are clicked, they take the viewer to the advertiser's site.
Many people choose pixel advertising because it is seen as less obtrusive than other types of online advertising so as not to annoy or overwhelm visitors with too many banners and ads. Pixel advertisements may also carry more weight with search engines due to their linking and ranking potential, while banners can simply be ignored by viewers in favor of other ads surrounding them.
Pixel advertising is also becoming more common for companies who do not have the budget for larger advertising campaigns. As pixel advertisements are often very small, they can be placed many places without using much money.
According to WebTraffic.about.com, the pixel technique will "Create a new product and then effectively rent out the pixels over time using pay-per-click advertising"
Another advantage to pixel advertising is that it does not require a large budget since it is done online and does not take up physical space. This could highly benefit businesses who are just starting out and do not want to spend too much money on advertisements as they may be unable to afford them in the long run.
On the opposite side of this, people who choose pixel advertising may have to do so for a fee. Some companies may not have the budget for larger advertisements and instead choose to pay for small pixels to be placed on their website.
There are also many disadvantages to pixel advertising as well. Since this type of advertising is very small and easily overlooked by visitors, it can appear as spam or annoying to viewers. To offset this, companies can place ads that are easy to find such as search or text links on a page if they are looking to advertise something specific rather than driving traffic toward their website through pixel ads.
Other than this, there is not much to say about disadvantages of pixel advertising as it is a fairly new type of advertising.
According to the make-money-online-now.com article "What Is Pixel Advertising," advertisers are charged for each click that goes to their ad. In some cases, different payment levels will apply if you get 10 clicks, 100 clicks or more.
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Conclusion
Pixel advertising is a fairly new technology used mainly by companies that do not have a large budget for advertising, but do have the potential to generate revenue. Companies using pixel advertising should also not be obtrusive with their advertisements since they are supposed to blend in with the background.
Whether or not pixel advertising is effective for a website depends on its other online marketing tactics and history. Pixel ads can also become very annoying if new viewers start clicking on them when they are trying to avoid an advertisement and finding it is supposed to be hidden from view.
http://marketdynamicz1.blogspot.co.id/2011_09_01_archive.html
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