What is Textual Advertising?
Textual advertising, also known as text messaging marketing or mobile advertising, is a form of mobile marketing that delivers personalized messages to consumers via their cell phone via Short Message Service (SMS) or Multimedia Messaging Service (MMS).
The fact is, people are constantly on their phones. Whether sending texts with friends, scrolling through Instagram posts or looking up directions we're only utilizing a tiny fraction of what's possible with our smartphones. You may be surprised to hear this but if you want someone to buy something from you -- you can do it right there in the palm of their hand! Textual advertising takes advantage of this by offering personalized product offers and engaging brand promotions directly on a user's phone.
So, what do you need to know about textual advertising? The short answer is that it is a form of mobile marketing designed to deliver personalized messages to consumers via their cellular phones. It takes advantage of the fact that people are constantly on their cell phones, whether sending texts with friends, scrolling through Instagram posts, or looking up directions. Textual advertising is a great way to communicate with your customers and increase brand awareness instantly.
There are many benefits of using textual marketing: better consumer engagement, high conversion rates for sales and more exposure for your brand. What's more, text marketing uses data from your in-market customers to help power dynamic campaigns that generate best-in-class results for every sale. No matter the size of your marketing budget, you can have the reach and frequency that helps you connect with new customers.
With all these benefits, it's easy to see why businesses are taking advantage of textual advertising. Businesses who have tried this form of marketing say that it is one of the most effective ways to get their name out there and grow their customer base quickly. However, businesses should be aware that since this is a relatively young type of marketing platform, there are still some limitations. You should take some time to learn more about exactly how it works before diving in all at once.
So, what are the benefits? With textual advertising, businesses have a means of tapping into their customers' mobile phones in a way that wouldn't be possible otherwise. In addition to increased exposure and brand awareness this form of marketing is cost-effective, especially for smaller and start-up businesses. It has also been shown to increase customer engagement with the brand, which translates into better outcomes for the business. Textual advertising has several benefits in terms of customer experience overall and is one of the most effective marketing channels because it delivers results quickly.
The beauty of textual advertising is that it's generally low-cost compared with other types of mobile marketing. However, there are still some restrictions on when you can use it. For example, because it's so new, there is not a one-size-fits all approach to textual marketing. Rather than setting up the same campaign for your entire sales team, it's best to use textual advertising in a non-disruptive manner. This allows you to experiment with different text messages for different campaigns and audiences, using them on both smartphones and tablets.
With the growth of mobile devices significantly outpacing desktop computers in just a few years, businesses that fail to take advantage of this new channel will be left behind by their competitors. Once they understand how this works and start putting text messaging into practice they will see how much their business has advanced.
The possibilities are endless with text-based marketing. Textual advertising can reach customers at a fraction of the cost of traditional marketing campaigns. It also provides a highly accessible form of customer engagement, increasing your chances for success in the marketplace.
Let's take a look at exactly how this works! Text messaging is nothing new. It's been around since 1998, but thanks to mobile devices it has evolved into an extremely powerful and cost-effective form of marketing that is taking off at an incredible rate! For example, according to Gartner , the SMS market grew more than 40% in 2014 and was projected to grow by more than 30% in 2015 alone by 2016. In the United States alone, the mobile advertising market was worth $5.9 billion in 2015 and is expected to grow by almost $400 million by 2019.
Textual marketing is also a great way for businesses to advertise themselves because it makes it easier for new customers to find them. This form of marketing is nothing new and has been around since 1998, but thanks to mobile technology it has evolved into an extremely powerful and cost-effective form of marketing that is growing at an incredible rate! For example, according to Gartner , the SMS market grew more than 40% in 2014 and was projected to grow by more than 30% in 2015 alone. In the United States alone, the mobile advertising market was worth $5.9 billion in 2015 and was expected to grow by almost $400 million by 2019. This level of growth is astounding, and shows that businesses who aren't taking advantage of this powerful marketing channel will be left behind.
Textual advertising is a great way for businesses to advertise themselves because it makes it easier for new customers to find them. It's nothing new, but thanks to mobile technology it has evolved into an extremely powerful and cost-effective form of marketing that is growing at an incredible rate! For example, according to Gartner , the SMS market grew more than 40% in 2014. In the United States alone, the mobile advertising market was worth $5.9 billion in 2015 and was projected to grow by almost $400 million by 2019. This level of growth is astounding, and shows that businesses who aren't taking advantage of this powerful marketing channel will be left behind.
Textual advertising is the act of using text messaging to advertise a brand or service. Companies can use this method to communicate directly with customers or followers in a way that wouldn't be possible otherwise. These messages promote the brand directly without being disruptive, allowing it to build awareness while reaching its customers where they spend most of their time: on their mobile phones! The benefits are obvious: increased brand awareness, increased engagement with your customers, better conversion rates for sales and more exposure for your business overall. Textual marketing is a powerful method of advertising that businesses shouldn't pass up, especially when it comes to mobile marketing.
The possibilities are endless with text-based marketing. Textual advertising can reach customers at a fraction of the cost of traditional marketing campaigns. It also provides a highly accessible form of customer engagement, increasing your chances for success in the marketplace.
There are several ways in which businesses can enjoy these benefits. For example, if a company is launching a new product it can send out periodic notifications about its availability to customers via text messaging. This way the business not only reinforces its brand but also lets its customers know what's coming up in the future, creating additional demand and interest in their products or services.
Conclusion
Textual advertising is a great way for businesses to advertise themselves because it makes it easier for new customers to find them. It's nothing new, but thanks to mobile technology it has evolved into an extremely powerful and cost-effective form of marketing that is growing at an incredible rate! For example, according to Gartner , the SMS market grew more than 40% in 2014. In the United States alone, the mobile advertising market was worth $5.9 billion in 2015 and was projected to grow by almost $400 million by 2019. This level of growth is astounding, and shows that businesses who aren't taking advantage of this powerful marketing channel will be left behind.