What You Should Know About Postcards
Postcards are a great way to communicate ideas, advertise products, and build your business while standing out from the competition. They're also a great promotional tool because they can be used multiples times and have very low production costs.
However, not all postcards are created equal. Most postcard companies in the United States use one or two colors for their postcards. You could find a bulk of their postcards using these colors. In addition, these companies create the bulk of their postcards using cheap cardstock that fades easily and has a much shorter life span than other types of cards.
In the past few years there has been an influx of new companies that have started producing high-quality postcards that are eye-catching due to their color schemes and quality materials they use (i.e. glossy finish and archival quality paper). But, some of these companies make it difficult to determine the difference between a decent postcard and a quality postcard by their fronts. To sort through the verbiage and get to the best postcards, we'll explain what you should know about postcards.
What Are Postcards?
Postcards are small pieces of paper that are used for many different purposes, including business communications, advertising, coupons and more. They're frequently being used in countries around the world as a marketing tool because they are very effective for communicating messages in an inexpensive way.
Postcards are made up of two parts: a front (the part that you can see from the back) and a back (the side that has the address that is mailed to). Today, there are many different types of postcards available. Some postcards have screened backs, which allows the bottom part of the card to be translucent and show off words written on the bottom part. There are also postcards with windows incorporated in them, which allow portions of information on the front or back to show through. Other variations include double-sided or holographic effects that add more dimension to your postcard.
Decisions to make about your postcard are likely in larger fonts, using a different color for the name and address, and using a shorter font for the client's address. There is also a variety of postcards available that include four or six panels that allow you to add more information that is not limited by space on the front.
One of the reasons postcards are so popular is because they usually have very low production costs. As mentioned above, they can be used again and again without creating a waste of paper because they can be used at different points in your sales life cycle. Most companies do not use unlimited quantities of cards, but rather a set number of cards per mailing. It is up to the client to determine how many cards they will use. Most companies allow you to order a certain number of cards with a certain number of mailings.
Postcard Materials
There are three popular materials used on postcards: paper, vinyl and plastic. After you have chosen a material, you can choose from one or two colors on the front and back of the card in addition to what kind of material you want the card made out of.
Most postcards that have full-color printing on them are printed using offset lithography, which means that there is an inked plate that transfers color onto a rubber blanket, which then transfers color onto your card. Postcards that are printed in full color can be very expensive to produce.
If you have a smaller budget, you can use lithography inks and the printers will install the inks onto your card. This process uses less ink, but delivers lower quality printing. In addition, because this method allows for a lower quality print on your card, it is more prone to fading and wear over time.
Postcards that are printed using a combination of color and monochrome (black-and-white) printing are called multi-color postcards. These postcards have all the colors of rainbow visible on them without any white space. These cards are very effective in catching the eye of your potential customers, because they often use up to four or six colors and have a glossy finish that make them stand out from your competitors. If you want to stand out from the crowd, multi-color postcards are a great option for you.
The disadvantage is, these postcards will cost more than one color postcards due to their complexity and the addition of screening on some of them. In today's market, every company is looking for ways to differentiate themselves in order to get noticed by their target audience. This can be accomplished by using high-quality postcards that stand out among all others. High-quality postcards are more likely to catch the eye of your customer because they use four colors and a glossy finish.
Postcard Companies
There are many companies that produce postcards. Some of the most popular ones include AllPostcards.com, PostcardMania.com, Expressionsofwisdom.com, and TimeOutpostcards.com (which produces the best quality postcards with an option of double-sided postcards). These companies have very high standards of quality and design when it comes to their products, which is reflected in the prices they charge for their postcards.
Expressions of Wisdom is the leader in producing high-quality postcards and is a brand that many companies try to duplicate. These companies are also focused on producing cards with a quick turnaround time, which allows them to put your custom postcard into production quickly.
Hopefully this article has helped you understand some of the main things you should know about postcards and how they can help with your business or marketing efforts. There are many different types of postcards available, from one color to full color with a glossy finish. If you want to stand out from the crowd, consider using high-quality postcards that use up to four colors and have a glossy finish.
Conclusion
Postcards are inexpensive and very effective for communicating messages to a wide audience. They can also be used again and again, which makes them an excellent investment. Postcards are easy to read and don't take much time to look at, which makes them effective at getting your message across quickly.
The beautiful thing about postcards is the sheer number of ways they can be used – whether you're looking for a couple of cards for an upcoming event or a large mailing for your business, there are so many companies that make postcards that it's easy to find the one that is right for you.