Why Do I Need To Get My Web Site Indexed
If you are running an online business, it is imperative that you have your website indexed by search engines. The unfortunate truth is that not all search engines will index your website automatically, but if you write the code correctly, this isn't a problem. A site should be text heavy and include keywords on a consistent basis. It's also important to optimize the site for mobile devices and make sure that the server doesn't block spiders from crawling through your page code.
On-Page Factors
Search engine robots, also known as bots, will crawl any text-heavy site. If you can convince them to crawl your site and find the information that you want them to find, you have a much better chance of being indexed than if you don't do anything at all. The following are some suggestions that can help optimize your web pages.
1. Domain name issues - You will have a better chance of being indexed if your domain name includes the keywords that are on your pages or topic matter of your website. You should also use hyphens within domain names in order to increase keyword density on the page.
2. Page Titles - It's important to include a keyword or two in each page title, as well as keywords and phrases that are relevant to your site. Pay attention to capitalization and use common keyword words like ("Web Design","Website").
3. Keywords on <a> Tags - Make sure that you include keywords in the anchor tags so that search engines can find them. This is the main difference between the content of your HTML and the content of your page code.
4. Text Between <body> Tags - Make sure to include phrases, sentences, and plenty of upper and lowercase letters in your text. This will increase the number of words on each page, which will further increase the amount of information that search engines can extract from your page.
5. Content Between <h1> and <h2> Tags - In order to keep search engines from indexing only your selected keywords and ignoring the rest of your content you should include a few headings that are related to each other as well as related to keywords. These tags will allow you to organize your content so it is easily accessible for search engine bots.
6. <h2> Tags - This tag should include your keywords and should be placed above <h1> tags.
7. Blog Posts - Are you looking for new ideas for your site? Blogs are an excellent way to provide information about your website, as well as provide links to other pages within your website. To ensure that search engines are able to extract your blog content into the pages of the website, put codes into the front and end of each post called "meta tags."
8. <a> Tags - Make sure that you include keywords in the anchor tags so that spiders can find them while crawling through crawled web pages. You can do this by including descriptions or titles in these links that include your keywords.
9. Meta Tags - Make sure to include meta tags, which are keywords within the cross-referencing meta tags, so that spiders can find your webpages.
10. Image Tags - Images should have the alt tag text in them. By using keywords such as "Web Design" within alt tags will ensure that search engines can find related images on your website and index them properly.
Off-Page Factors
In order for a search engine spider to find your page, it must be able to access it due to the IP addresses and links available on other websites. The following are a few steps you should take in order to ensure that spiders can access each page of your website:
1. Domain Name Issues - You will have a better chance of being indexed if your domain name includes the keywords that are on your pages or interesting topic matter.
2. Keyword Density - Make sure that you have the keyword, or keywords, in all capital letters and use a few more words than are necessary for mere reading purposes. Use blog post and article titles as an example of how to write these so that there is little confusion between search query and keyword.
3. Meta Tags - Make sure to include meta tags within your <head> tags so that search engine spiders can find information about your website on other websites.
4. Page Titles - It's important to include a keyword or two in each page title, as well as keywords and phrases that are relevant to your site.
5. <a> Tags - Make sure that you include keywords in the anchor tags so that spiders can find them while crawling through crawled web pages. You can do this by including descriptions or titles in these links that include your keywords.
6. Cross Linking - Be sure that you link both on and off-site to related content, especially content from other websites within the same industry. This will allow search engines to find related information more easily.
7. Relationships - Be sure to include links and relationship tags that indicate the relationship of one page to another, especially links within the same domain name. This will help search engine bots keep track of your web pages and find related information among your pages more easily.
8. Author Information - It's important to include links to other articles or blog posts that you've written in order for search engines and spiders to be able to find them quickly if they are looking for a specific article or blog post.
9. Page Titles - It's important to include a keyword or two in each page title, as well as keywords and phrases that are relevant to your site.
10. Targeting Google - You should target Google's goal of providing "relevant" search results to your visitors by creating website pages that are keyword rich and include several links that help you find the information you want quickly. Also make sure to create a domain name that can be easily linked from other search engine friendly websites in order to help out the Google spider.
11.
Conclusion
With the above steps you should be able to get your website found by search engines and spider bots. The three most important things that you need to do before you do this are: gain traffic, get an article indexed in the search engines and get a link from another site so that your site can be indexed as quickly as possible.
Search engine optimisation for websites can be a time consuming process, but it's very easy to set up once you've done a few experiments with different techniques.
Everyone has different goals when they start thinking about SEO so it's important that you take the time to understand how each technique fits into your overall SEO strategy and how useful they are in helping get certain types of visitors to your website.