Writing the Resource Box so it Makes People click
**Writing the Resource Box so it Makes People click**
Today, with the advancement of internet marketing, businesses need to grab your attention in order to get your business. The most popular way for them to do this is by using resource boxes. This can be done through blog posts, Facebook posts and infographics which share information about their company or brand. These resources are so effective that they are making companies a lot of money these days.
But despite how good resource boxes make ideas be more popular, they’re not very attractive or interesting in themselves – there’s not much eye catching about a rectangle with some text on it. That’s why in planning your resource box you need to make it attractive and interesting to your readers.
Keep these tips in mind when making your resource box:
1. Use Funny, Interesting and Attractive Images.
Whether you’re using them as a background image on a blog post or an infographic, images are one of the most effective ways to attract the eye of customers and make them want to read more about your resource box. If you use images that are too serious or boring, it will be hard for them to engage with what you have to say.
2. Incentivise your customers to click.
Just like you, no one likes to be sold or marketed to. So the best way to grab people’s attention is by offering them something that they want – make it something great and people will be more likely to click on your resource box. The better the incentive, the better chance you have of getting someone’s attention and having them click through.
3. Make it Relevant and Current.
Your resource box should be able to grab attention because of what it is and not because of who you are. If people are interested in the subject matter, they’ll be more likely to click through and read what you have to say.
4. Make it Digitally Friendly.
While there are plenty of options for formatting your resource box, make sure that it’s easy for customers to understand and can be easily read on a mobile device so that people don’t feel like they’re missing anything by reading your resource box on a desktop or laptop computer.
5. Use Captions and Images Wisely.
With the high amount of Internet traffic that consumers are bombarded with every day, using a resource box without any text is a huge mistake. Also, try to avoid long paragraphs of text in your resource box because they’re difficult to read on mobile screens. Instead, keep your paragraphs short and simple by providing brief descriptions of the benefits of what you’re promoting – let the images do the work for you.
6. Avoid Long Sentences or Blocks of Text in Your Resource Boxes.
While it can be effective to use short sentences or blocks of text in your resource box, this could make your readers lose interest rather quickly. Instead, use short sentences and paragraphs which are more easily scanned over by your customers.
7. Add “Call to Action” Buttons for an Even Bigger Impact.
Including a call-to-action button can be a great idea to show your customers what you want them to do next. These buttons could include things like “click here”, “download the ebook” or other actions that you want the customer to take on your resource box. Make sure that these buttons look big enough and stand out so that they can have a noticeable impact on your readers and make them want to actually click through.
8. Use News Words in Your Resource Boxes as Much as Possible..
Newswords are words which are currently in use and people generally know what they mean. While your customers can understand what you’re saying, it will be harder for them to recognize these words if you don’t use them. In addition, these words can make your resource box appear more interesting because they make customers instantly interested in what you have to say.
9. Use Bolding and Underlining as Much as Possible.
Since bolding and underlining are such strong attention grabbers, use them as much as possible when making your resource box. Adding these to your text can make your resource box appear more attractive and interesting, which could make customers want to read it.
10. Add Extra Information Carefully.
While extra information is important, you need to make sure that any extra information doesn’t distract or confuse your customers as they read through your resource box. This can take away from the primary message of what you’re trying to share and make them want to click away from your resource box. Keep everything simple by only including the most important information about what you’re sharing and not anything else that could be considered unnecessary or irrelevant.
11. Showcase Your Business or Company.
This isn’t a common mistake many people make, but it’s an important one – not every resource box is about the product or service that you’re trying to promote. Show people what you sell or offer. This can make them want to click through your resource and see what you have to offer.
12. Utilize Headings and Lists in Your Resource Boxes..
If the information in your resource box isn’t easy for people to read, it could actually make them less interested in reading it because they get frustrated trying to figure out how to use it and understand what it says. This can make you lose a lot of customers who are turned off by your resource box. To avoid this, incorporate lists and headings which allow easy access to the information in your resource box.
13. Use “Bottom Copy” in Your Resource Boxes..
A lot of people only focus on the top of their resource box and ignore the bottom part, but that can be an important place to include all the information that is important but less relevant. If it’s not too distracting and contains all the most basic information that people need to know, it can be a good idea to include this in your resource box.
14. Include Additional Resources in Your Resource Boxes..
Conclusion
No one likes to be sold, so be sure to make sure that you've made your resource box look great and appealing. If you follow these tips, people will be more likely to click on your resource box and get exactly what they need out of the resources that you provide them with. Make sure that you can use these tips to make your product or service stand out from others in your industry, as well as providing updated information so that it's relevant and valuable.