How to Develop Content Rich Teleseminars
Teleseminars are an excellent tool for generating leads, and content is the backbone of any successful teleseminar. In this post we'll discuss how to develop content rich teleseminars that will take your business to the next level.
We'll start by going over the basics: what a successful teleseminar entails, what you need in order to host one, and why they're such an effective form of lead generation. Next, we'll get into how you can develop content rich audio and video sessions that will keep your audience engaged until the very end. Then we'll wrap up by going over the tools and resources you'll need in order to make your own content rich teleseminar a success.
What is a Teleseminar?
A teleseminar is an audio or video conference call that's broadcast over the internet. Most of the time, people use a telephone dial-in number, live audio stream and/or replay audio and video to host their teleseminars. The entire event is usually recorded so that those who couldn't join live can dial in at their convenience later on. Some hosts even offer a recording as an opt in bonus for those who register early.
When I first started hosting teleseminars, I had no idea how to start, let alone what kind of content I should focus on. While the whole concept of the teleseminar seems simple enough at first glance, the reality is that not many people know what it takes to host one successfully. In addition, many other people tend to think that you must host a teleseminar in order to be an expert in your field.
Over time though, you'll find that your knowledge base will improve because of hosting teleseminars over and over again. You'll develop a rapport with your audience and become more knowledgeable about what they need and expect from you in terms of content and related services.
More than anything else, teleseminars are the greatest lead generation tool that exists. They're proven time and again to be one of the most effective methods for generating leads and converting them into customers. Your odds of getting people to call your teleseminar numbers far exceed the odds of them calling you out of the blue on their own.
Hosting a Successful Teleseminar
There are many different things that go into hosting a successful teleseminar. In true entrepreneurial spirit, you'll need to do your research (which requires some time) so that you can lay out the best possible plan for your particular event. This is simple for most people when you consider that teleseminars are relatively inexpensive to host compared to other ways of marketing your business.
The biggest challenge that you'll face when hosting your own event is simply getting your audience on board with the idea of calling in. Many people don't realize the power that their voice can have, so they resist the idea of being recorded and broadcast to the world. You should get a lot of interest in your call in numbers before you even begin recording, though. Having a decent amount of people register early helps alleviate some of those concerns and build anticipation for the event.
When it comes time for you to host your event, there are a variety of different considerations to take into account.
What Kind of Content Should You Consider Offering?
Will you be hosting a teleseminar to provide information, or will you be hosting an event with a sales pitch? If the latter, then you'll want to think about what it is that your audience needs and wants. The more information and value that you can offer in your session, the more likely it will be successful.
The bottom line is that it's not just about getting people to call into your teleseminar – it's also about getting them on board with making a purchase afterward. Otherwise there will be no follow through.
Conclusion