How to Generate Buyer Sales Leads for Your Online Business
If you're looking for a way to generate online buyer sales leads for your company, you need the right strategy. There are certain tactics that will help better your chances of converting these leads into buyers. This blog post is going to focus on just one of those tactics: content marketing. Content marketing will allow you to create an in-depth article or video that can hit all aspects of a potential customer's life and become their "go-to" resource for all things related to buying from your company. To sell more online, start by building trust with buyers through content marketing!
#2 Business Blog Post
Write an introduction to a blog post titled "How To Spot A Scam".
#3 Blog Post
Write an introduction to a blog post titled "Scammers and How To Spot Them".
#4 Blog Post
Write an introduction to a blog post titled "How To Look For A Better Deal Online".
#5 Blog Post
Write an introduction to a blog post titled "Using Social Media to Find Buyers". This article underlines the importance of social media as a tool for generating leads online. It also offers some tips for using social media effectively. It includes links to specific tools that can be used for social media marketing: + LinkedIn . + Twitter . + Facebook . + Google+. + Pinterest .
#6 Blog Post
Write an introduction to a blog post titled "7 Steps To Finding Quality Buyers". This article gives you a step-by-step guide on how to use your knowledge of buyers and their needs to find the best leads. As always, the links I've included are for tools that can be used for lead generation: + LinkedIn . + Twitter . + Facebook . + Google+. + Pinterest.
#7 Email Newsletter (Weekly)
As this is a weekly email, you're really just going to be sending out one email per week. Don't worry, that doesn't mean it's going to be a short email!
Instead, you're going to use this newsletter as an opportunity for providing your buyers with valuable tips for saving money.
Saving money is something people always need help with so there's no reason why your company can't benefit from using this type of newsletter.
You can send these emails every week on Sunday evening so that you're subscribers have enough time to read your email and take advantage of the tips offered in it.
The language used in these types of emails is usually pretty informal, making it an effective way of building relationships with buyers.
Just remember to include headings in your newsletter that describe the content of each section. This way, buyers can scan through your email and pick out the tips or articles they are most interested in at that moment.
You will also want to include links to your blog posts, so buyers can return to them later if they want more information on a specific topic you touched on in your newsletter.
As these are emails designed to be kept on file, it's good practice to use a headline that is enticing because you know they will one day return to this email. You can use something like "10 Tips For Saving Money This Week" or "How To Save $100 In 5 Clicks".
These types of headlines are great for grabbing the attention of anyone who is just skimming through their emails looking for just the information that can help them save money fast.
#8 Email Newsletter (Monthly)
This monthly newsletter should be sent out at the start of each month, preferably on the first so that it hits inboxes before people start making their online purchases for the month.
This monthly newsletter should be a lot more in-depth than the weekly one. Instead of just providing your buyers with tips for saving money, you will be sending out a monthly update on how your company is doing.
Not only will this keep your buyers up to date on what's happening at your company, but it will also help build trust between you and them by making them feel like they're part of a community with you.
This newsletter should include any new promotions that have been released, so your buyers know about them right away. It should also include any sales that are currently being offered, along with some information about who the products are targeted towards and why they might be interested in those products. This type of newsletter should be very detailed and offer plenty of information on each item to make sure your company is able to maximize every sale it makes.
#9 Facebook Page
Creating a Facebook page for your business is a great way to help you generate online buyer sales leads, but you need to do it right so that it becomes the most compelling thing about your company.
It can be hard to know just how much detail you should include in your Facebook page for effective lead generation, so this blog post will give you some great tips on what information is important when creating an effective Facebook page.
#10 Blog Post
This blog post will talk about just one aspect of marketing a product: how good your product looks. Of course, there are many ways to market your product. Word of mouth is a great way to go, but what if you don't have any friends? I guess that leaves you with advertising.
This blog post will look at one aspect of advertising: packaging. While it might seem a little odd for me to be focusing on something as small as packaging in this blog post, it makes sense when you consider that being able to sell a product online relies on how much trust your buyer has in you. If they don't trust you, they're not going to make the purchase.
#11 Blog Post
This blog post will look at different methods of marketing your product on your website. Again, this blog post won't be talking about online marketing strategies, but more about how you can optimize your website to appeal to your best customers and help them convert when they leave your website.
#12 Blog Post
This blog post will talk about another way you can use social media to market your business: asking for product reviews. This is a great way to make potential customers feel confident that what they're buying is worth the money they are spending on it.
Conclusion
Using this list of content will help you create a marketing platform that can help your buyers and clients find the information they need to consider buying your product. Using these videos, blog posts, and emails to connect with your buyers will help build trust between you and them because they will be able to see just how much you care about providing a solution to their problems.
#13 Email Newsletter (Monthly)
Your monthly newsletter should be sent out at the beginning of each month and should use language that is a bit more formal than the weekly newsletter. This is because it is going to be providing your readers with information about what happened in your company over the previous month, rather than focusing on short-term tips for saving money.