The 7 Keys To Asking Clients The Right Questions
In the article, The 7 keys to asking clients the right questions, Nouriel Roubini explains what clients actually want their website developers to ask them. Your company's success depends on getting these answers right and as a web developer, it is your responsibility to ask these key questions.
1. What business are you in? A good sign this question is being asked is if the client says they "don't know." Don't buy into this answer and don't laugh because you're smarter than them - at some point, they will say "I'm in the music industry" or "I'm an artist." If so then show them how your site can help their business. 2. Who are your customers? A good sign this question is being asked is if the client says "they don't know." Don't buy into this answer and don't laugh because you're smarter than them - at some point, they will say "Altos Jewelry," or "Neogeo Fantasy." If so then show them how your site can help their business. 3. Why should I buy from you? This question needs to be asked after you've spent some time getting to know the client and you can ask this question without sounding like a smart ass. If they already know what they want then great, that's when you ask for a basic assessment of the site with no design or development work yet. If not, then get to know some of their needs and show them how you can help. 4. Who will be responsible for the site? This is a question that needs to be asked early on, as soon as you get the "yes" out of the way. The client will want somebody who understands what they are trying to accomplish with the web site and somebody who is willing to listen, who understands they have limited knowledge and hands out way too much work to their website developer. 5. What do you want on the site? Always ask this question, because the client may give you a vague figure like $2,000 or $5,000 or even $10K - but it could easily be more than that. Sometimes this question is answered with "I don't know." If so, then you have to keep asking questions until you get some of the answers above. This may sound like a bad sales tactic but it is actually good because it allows the client to avoid spending more money than they really want to. 6. What do you not want on the site? This question is similar to number 5, but it is actually a little more important because it makes sure that you are both on the same page. You may think it's a great idea for a client to put the link to their youtube channel or their facebook page on their site, but if they don't want this then you will have wasted your time and effort. 7. What is your timeline for this project? There are lots of reasons to ask this question and many clients will answer with "I don't know." That's fine, just keep asking questions until they can give you something like "I'm going on vacation in 3 months so I need the site done by then. They will then ask you if you can do that, of course if they gave you a deadline like "We don't have much budget so I'll need it done this month" then obviously it's more important that they get the site up sooner than later.
The 7 Keys To Asking Clients The Right Questions
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If your clients are requesting that you deliver their new website within a week or two, or after the first of next month, be cautious. When it comes to website development projects, time is always of the essence. Yet, this is often not a top priority. Although the need for speed should definitely be considered, it's important to factor in more important aspects than just the delivery date.
If your clients are requesting that you deliver their new website within a week or two, or after the first of next month, be cautious. When it comes to website development projects, time is always of the essence. Yet, this is often not a top priority. Although the need for speed should definitely be considered, it's important to factor in more important aspects than just the delivery date.
First, you must consider your business's exposure to loss. One hour of downtime is enough to have your clients abandon you and find another provider (or perhaps turn to a competitor). This means that it's vitally important that the website be built in a way that eliminates risks for loss.
In addition, clients may not understand the true cost of building a site from the ground up vs. copying and quickly enhancing an existing site. You could be saving hundreds or even thousands of dollars by starting from scratch with a complete redesign!
The 7 Keys To Asking Questions The Right Questions: http://www.nourielroubininista.com/uncategorized/the-7-keys-to-asking-clients-the-right-questions/
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Conclusion
From the questions consulted above, it's clear that there is a wide variety of ways to ask customers questions. Some are good, some are bad and some can be used in response to different questions you may ask. It also depends on who you are asking them. If you're asking your client how much they want to spend, then it's fine for them to give you a vague answer like "$5k" or "$10K" because it's not really up for question anymore. However, if you're asking a more specific question such as on the topic of website design and development, then the more specific the answer, the better.