The Advantages of Portable Trade Show Displays
Portable Trade Show Displays
So you have a booth at a trade show or event coming up. What do you need to set up your display? You’ll need a trade show stand and several tables/booths. These can be rather expensive, especially if you’re not sure what kind of materials you want to use. If this is the case, then consider looking into portable trade show displays (or pop-up booths). This type of display is made specifically for trade shows and events that are so small they don’t warrant their own permanent booths. These displays are especially popular when it comes to smaller companies that don’t have the money to invest in their own booth.
These pop-up displays are most commonly made out of easy-to-transport materials, so the setup and breakdown is easier than with a traditional, permanent booth. There's no need to worry about finding an electrician for your event when you use these portable trade show displays. When you choose a product made specifically for trade shows, you don’t have to worry about structural integrity or whether or not it will hold up in bad weather conditions. These are the displays that have been used by companies such as Cisco, P&G, Nascar and even President George W. Bush.
Here is a list of some common features you should look for when you’re choosing portable display products:
Cost: You want to find a product that is made out of quality materials and doesn’t cost too much money. You get what you pay for! The more you pay, the more durable your product will be. Which type of materials it's made out of: Professional trade show displays are made out of several types of materials for maximum durability and longevity, including plastics and chipboard (made with recycled plastic). However, if you are using a pop-up display that is only for one day, make sure the material you choose can stand up to rain and high temperatures.
Durability: The more durable your portable display, the better it will hold up over the course of its lifetime. Make sure to read descriptions of each product and look at digital images. This will ensure that you don’t get stuck with a product that won’t last for more than one day or that isn’t as sturdy as you had hoped.
Size: You want a portable display that is big enough to hold all of your products and displays. You should consider the size of the product when you are selecting your trade show stand or booth. Portable displays should be tall enough to allow for a full height (or close to full height) shelf. You don’t want to have to constantly fit smaller items inside of your display, but you also don't want a pop-up display that doesn’t have much storage space or room for your products within its frame.
Price: Price is going to depend on the type of materials used, as well as the amount of time and work went into making this product. Decide how much you’re willing to spend to find the right product.
Portable Trade Show Displays vs. Permanent Trade Show Displays
Portable trade show displays work well for small tradeshow booths and events that need a temporary stand at the event, but have permanent business needs within your company. If you are looking at a permanent, "permanent" trade show display, you will want to look at the same features mentioned above for a portable display (cost, durability and size), but maybe also think about fire resistance/sturdiness of materials used. This is because with a permanent (permanent) trade show display, you want to avoid unintentional destruction such as fire damage.
So you’ve found a portable trade show display, but there are different types of these trade show displays and you need to know which is the best for your product. The first thing to look at is how your products will fit into the display. For example, some pop-up displays have an open shelf that allows your products to be put directly onto the unit. This type of showcase works well with heavy products (such as heavy books). Other pop-up displays have pockets that hold individual items. This way, many items can be placed on one unit without taking up too much space.
Pop-Up Trade Show Displays: These are basic designs where the stand and shelves come together as one with no extra support. These are easy to transport because they collapse into a small bundle.
Frames or Cages: Sometimes, pop-up displays will be made out of a frame or cage that holds the stand and shelves together. These types of portable trade show displays are almost always made out of metal, but some newer models are made out of plastic for increased versatility. These displays also have extra storage space and presenters can move around the room more easily than with more restrictive stands/booths.
Displays with Panels: This kind of stand is built with panels that extend outward from the center pole. This type has both sides covered in shelving and pockets to hold your products. This display is popular because it provides a shelf that extends around the entire perimeter of your product. This is great for displaying things like product samples or displays of several different products that need to be seen at once.
Displays with Clear Shelving: This kind of display has rigid metal shelves that extend around the perimeter of your products. These types of portable trade show displays are very sturdy, but you can’t move these types too much or they can start to bend out.
Full-Height Shelving: This type of portable trade show stand has a full-height shelf that wraps around the back and sides of the unit. The shelf usually extends the full length of the unit, but can sometimes be broken into sections if needed.
Atlas Displays is an American manufacturer of high-quality, portable trade show displays and exhibition products. Atlas designs and builds its own portable displays in Hackensack, NJ in addition to distributing other industry-leading manufacturers’ display systems. Its products are used by numerous Fortune 500 companies and government agencies worldwide. Atlas display systems are appropriate for businesses seeking simple pop-up displays to more complex booth designs requiring professional installation and maintenance services.
Innovative Displays & Graphics (IDG), based in New Hampshire, produces their own line of portable trade show booths that are sold under the name Arch Display Systems.
Conclusion
10. Portable Trade Show Displays – What to Look For in a Trade Show Display Stand
If you are looking for an easy portable display that can be taken on the road, consider the Fold & Roll Pop-Up Booth. This is an injection-molded polyethylene product that has a tubular steel frame and black powder coated aluminum feet. This pop-up display is available in three standard sizes and can be fully customized to fit your logo and graphics.
The Mighty X Foldable Trade Show Booth is another good option for a pop-up portable trade show display. The product is made out of high quality steel that makes it very durable, but still lightweight enough to move around easily.