The Art and Science of Marketing Online
It’s no secret that marketing your business online is essential in today’s globalized world. But the sheer magnitude and complexity of digital tools available can make it difficult to choose what to focus on. In this post, we explore some of the most popular and powerful marketing channels - SEO, social media, email marketing, developing a mobile site, and web analytics - with a focus on how they can be used together as part of an integrated strategy
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This article was also published on Linkedin.com
This article was published in the Alumni Magazine for The University of Hong Kong in November 2013.
This article was written for an undergraduate class at The University of Hong Kong
The International Society of Digital Marketing Professionals (ISDMP) is an independent, industry-based organization (non-profit) that supports and promotes Linkedin professionals worldwide and provides an organization for them to connect with peers, form local chapters and expand their network. The ISDMP organizes an annual conference, the ISDMPCon, which is designed to provide a forum for professionals to learn about digital marketing.
The ISDMP has two award programs: its annual Digital Marketing Awards and its ISDMPCon Conference Awards. Both programs recognize excellence in the digital marketing industry through annual awards ceremonies and published winners in major industry trade journals such as DM News. Both programs are administered by ISDMP members from across the world and serve to recognize the best in digital marketing. A major criteria for selection as well as a source of motivation and inspiration for members to set goals, persist in pursuing excellence, and achieve long-term success in their careers.
The International Society of Digital Marketing Professionals awards annual Digital Marketing Awards to individuals or organizations who have made contributions that have had a positive impact on the advancement of knowledge on digital marketing and/or marketing technology.
The ISDMPCon Conference Awards recognizes professionals, businesses, universities or organizations that have excelled in digital marketing education over the past year.
Previous event information: https://www.linkedin.com/events/intel-digital-marketing-conference-announcement
For information on how to host an event at ISDMPCon, please email ipsdm2015@linkedin.com or contact us via LinkedIn Messenger.
ISDMP was formed with the goal of providing a unified voice for digital marketing professionals and companies working in the digital marketing space. This is accomplished by creating a portal in which professionals can connect and exchange ideas, share best practices and collaborate on projects. The ISDMP also offers development opportunities to its members by helping them run their own local chapter or help each other with professional matters such as running surveys or content creation.
Current members include:
The ISDMP receives a contribution from LinkedIn for each member that registers for the Digital Marketing Conference. For more information about the contribution, please visit https://www.linkedin.com/blog/digital-marketing-conference-contribution
ISDMPCon 2015 was held October 26–27th in Houston, Texas, the first to be held in the United States since 2008. The conference was attended by over 500 attendees, including major and minor players in digital marketing from all types of backgrounds and industries.
The International Society of Digital Marketing Professionals (ISDMP) is an independent organization with an open membership policy that provides professionals in marketing both online and offline with networking opportunities. The ISDMP also provides educational and professional development opportunities for its members through their annual conference and the Digital Marketing Awards. Members are encouraged to create local ISDMP chapters within their communities. The ISDMP is a sponsor of Digital Marketing Workshops, a series of short workshops conducted by industry leaders that provide new information in the area of digital marketing.
The International Society of Digital Marketing Professionals (ISDMP) is a supporter of the Digital Marketing Association (DMA), an association between entrepreneurs, corporations and independent marketers that shares a common interest in promoting and advancing innovative uses of digital marketing services. The DMA serves as an umbrella organization for DMA chapters around the world to unite professionals in every region around the globe.
Social media: How this blog post came about: Blogger, March 17, 2013
ISDMPCon 2014 Conference Information and Schedule
ISDMPCon 2013 Conference Information and Schedule
Recommended Partner Resources for the ISDMPCon conference.
Future Events (Information and Speakers) https://www.linkedin.com/blog/digital-marketing-conference-speakers
ISDMPCon 2013 Digital Marketing Awards List of Winners
The International Society of Digital Marketing Professionals (ISDMP) is an open organization with an inclusive membership policy. The objectives of the ISDMP are to:
The ISDMP was formed in 2009 with the goal of promoting and advancing best practices and new trends in digital marketing, as well as helping its members advance their careers in digital marketing. Other goals include connecting and communicating with digital marketers around the world.
For more information, please visit http://www.linkedin.com/group/11525/
The International Society of Digital Marketing Professionals (ISDMP) is an open, inclusive membership organization with a mission to promote, advance and connect digital marketing professionals. The ISDMP is committed to achieving its objectives through the following activities:
The International Society of Digital Marketing Professionals (ISDMP) is an open, inclusive membership organization with a mission to promote, advance and connect digital marketing professionals.
Conclusion:
The ISDMP states that it provides benefits to its members by helping them connect with other professionals in the industry, facilitating professional networking opportunities and providing continuing education opportunities for its members. The ISDMP also operates a professional development program in which they offer workshops and sessions on topics of interest to digital marketers.
The International Society of Digital Marketing Professionals is an open, inclusive membership organization with a mission to promote, advance and connect digital marketing professionals. The ISDMP is committed to achieving its objectives through the following activities:
The International Society of Digital Marketing Professionals (ISDMP) seeks to continue its growth and develop further over the next few years.