The Importance of Building Demographic-Specific Business Leads
In the wake of the recent elections, many business owners became worried about the importance of building demographic-specific business leads. For example, if you own a restaurant that caters to high schoolers in need of cheap meals during their teenage years, it would be wise to create a WhatsApp group for parents who are still raising children and looking for quality options for their kids. In addition to reducing your waiting time in queue, this will also help you impress potential customers by showing them that you have an understanding of their needs (and more importantly, wants).
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The 37 Best Websites to Learn Something New
Originally developed by James Clear at LeechBlock.com, this blog serves as a repository for articles on the web that might be of interest to marketers.
1. FullContact is an email marketing platform that allows users to build up their email lists through contact "bundling," where a user can increase their opt-in rates by bundling emails from other sources into one email campaign. This allows the user to segment their list and get more from prospects interested in specific content.
By sending out relevant emails based on which user they are, FullContact will increase engagement rates and ultimately hopefully give users a higher open rate and click-through rate (CTR).
2. Marketo is a very useful email marketing tool that allows users to segment their lists, add touch points and analytics, and create powerful email sequences. As mentioned earlier in this article, it is important for you to understand the needs of your customers before you build your marketing campaign.
For instance, by having an understanding of how many people purchase your product per day throughout 2017, Marketo can help you create a user-based campaign that will bring about the most optimal end result for your company.
3. MailChimp is another great platform for email marketing that allows users to track trends and optimize their campaigns over time.