Track Your Ads for Success
Tracking your ads for success is the key method for an effective marketing campaign. When choosing a time to advertise, you have to consider what day and at what time of the day is best suited for your target audience. The most important thing about timing an ad’s release as well as where it will be shown, is that you need to organize this information in advance. In order to ensure that your ads are relevant, make sure you monitor where they are displayed via robust tracking tools such as Google Trends or Facebook Ad Manager. To determine on which networks and devices your ads will run and at what times of the day, visit these websites:
*http://www.facebookadmanager.com/
*http://www.google.com/adplanner/
Each of these websites offer valuable information on where ads are going to be shown, who they are going to reach and when will be most effective and efficient to release them. This is a particularly useful tool for ads that will not pay off overnight and require some time to accumulate clientele. Nevertheless, it’s also very important to track the performance of each ad through stats provided by social media and analytics platforms such as Facebook, Twitter, Adroll or Google Analytics. In addition to this, knowing which days and times will yield the best results is essential for your advertising campaign.
*https://www.facebook.com/help/390403565663985
*http://www.google.com/adsense/support/compliance/use_reporting_source_languages_to_create_reports?p=ad-optimization-reports&hl=en
To ensure that each ad performs optimally, it’s crucial to analyze its performance . To do this, you can utilize tools like Facebook Ads Insights or Google AdWords Keyword Planner. These tools allow you to compare similar campaigns to better understand the differences between various ad variations and how they serve your audience. For example, if you are running a campaign on Facebook for your new store or business, you can utilize Facebook Ad Manager to find out which posts would perform the best and match this up with any particular target group that makes up this market. By using Facebook Ads Insights, you will be able to see which ads are most effective at reaching your target audience in different locations and at different times of day. This information will become crucial as your ad campaign progresses. To analyze the performance of each ad, you can incorporate a variety of tracking tools that will enable you to see which aspects of each ad is performing best .
*http://www.facebook.com/help/390403565663985
*http://www.google.com/adwords/tools/#keywordplanner
It’s also essential to keep an eye on Facebook’s business page : this is where your target group will be spending the most time and where they are going to access your ad campaign the most often, thus helping you to determine which ad you should place next . This is why it’s important to have a fully optimized design that will capture interest of the visitors with a professionally-designed layout as well as specific visual content composed specifically for their market and interests . The more creative and appealing your ad campaign is, the more likely you will have a higher response rate: whether it’s for a product, service or for a person.
*http://business.fb.com/
Once you have found which ads have performed well, you should revise your advertising campaign accordingly. The success of any ad campaign depends on the effectiveness of each individual element, and if these elements are not effective, you may be missing out on valuable sales or customers altogether. Once your ads are up and running, you should analyze what they are doing by viewing the number of impressions they receive per week and when they are being most prominent . By utilizing various ad solutions, you will be able to track your ads for success and improve your ad campaign accordingly.
*http://www.facebookadmanager.com/
*http://www.google.com/adplanner/
The Best Times To Post On Facebook
If you want to run an effective advertising campaign , but do not know how to do so, the best way is to post your ads during the right times of day or at night when most people are online and active . In this way, you are able to present yourself and your ad to maximum amount of potential clients in the most efficient way possible . Here is a breakdown of what times are most favoured by potential clients :
*http://blog.makemoneymailing.net/the-best-times-to-post-on-facebook/
For example, if you are targeting men or women aged 18 to 27, your best day of the week to post on Facebook to reach these demographics would be Wednesday and Thursday between 11pm and midnight . This is when the majority of men and women are active on the internet during this time : with the majority of them being in school or at work , they may not have access to a computer at home, thus making it difficult for them to find something interesting on Facebook during this time.
*http://www.receiptbox.com/2014/07/facebook_business_pages.html
The best days of the week for posting on Facebook for both men and women 18 to 35 and 35 to 49 is Monday and Tuesday between 4pm and 6pm . This is when the majority of them are at home, free from any responsibilities, able to access their Facebook account easily and would be looking for something new to spend their free time on . The best way to target this demographic is by posting ads late at night , when they are most likely to look at ads. For example, if you were in a hurry trying to sell a car or house, you would be most likely going online late at night when most people aren’t around.
*http://www.receiptbox.com/2014/07/facebook_business_pages.html
These are the best days of the week to post on Facebook for those who do not have access to a computer or aren’t online as much . For example, if you’re targeting retirees aged 50+, your best time of the week to post on Facebook is Tuesday between 1pm and 4pm . In this way, you are able to reach these types of people and make them aware of what your product or service has to offer without them having any other distractions during the rest of the day .
*http://www.receiptbox.com/2014/07/facebook_business_pages.
Conclusion
To start your Facebook advertising campaign, you need to visit the Facebook tab on your page and provide a description for your ad. This description will be used by anyone who finds your ad interesting when they look at it, so it needs to be clear and concise.
*http://blog.makemoneymailing.net/the-best-times-to-post-on-facebook/
Once that is done, you need to choose the ads settings that best suit both your business and the target audience you are interested in reaching . For example, if you are advertising on Facebook for a car dealership , then you want as many people as possible to see this ad .