WEBconference applications for marketing
The webconference application is one of the best new tools for marketing. It can be used for two-way video and audio communication making it a great alternative to face-to-face meetings. This article will help you get started with this great tool!
What is a web conference application?
A web conference application is primarily a collaboration tool that helps multiple people communicate simultaneously in real time without the need to meet in person, but they can also include other collaboration features such as file sharing or chat. A web conference application is made using the web conferencing technology. Web conferencing could be considered a form of telepresence where people can communicate via the Internet, while at the same time being physically present in an office.
Why use it?
A web conference application can be used to fulfil various business needs and cater to different customer groups. The main benefits of using a web conference application are its cost and flexibility. It also offers more options for a particular group of people than face-to-face meetings; such as remote attendees or customers that would not want to attend the actual meeting, etc.
A web conference application can be used for:
Various types of web conference applications can be crafted to fit your business needs. The most common web conferencing applications are 1:1, multi party, and virtual meeting room. All of these are based on the same technology and have similar features.
The main difference between these three types of applications is their size; 1:1 being small, multi party being medium sized, and virtual meeting room being large. Difficulties may arise when you attempt to mix them; for example if you have a small number of people in a big meeting room it might feel like a 1:1 chat or vise versa.
Because the technology is relatively new, there are still a lot of options for web conferencing applications. For example, the above listed applications have been used to great success; however, several others are being developed and should be considered when looking for your next web conference application.
The following list shows some of the key features to look for in a web conference application:
In addition to functionality, it is critical that any web conference application you choose has user friendly features; such as the ability to record meetings or email participants after a meeting. This can be very important for marketing and sales. The most important quality, however, is user experience (UX). A good web conference application will have a user friendly interface that is easy to learn and use. It should also have good security to protect sensitive information.
Web conferencing applications are usually made in the middleware platform Adobe Flash Platform and displayed in a browser window or an applet. These applications can be hosted on any web server that supports Flash Player (version 8 or up), including servers hosted by large hosting companies such as GoDaddy, Hostmonster, etc., or on the customer's own servers. They are also fully compatible with desktops running Windows XP or higher, Mac OSX v10.4 or higher and Linux.
Social Media Conference, October 15, 2010
Video Marketing World, November 6-8, 2010
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[[fr:Webconférence#France|Webconférence au Royaume-Uni]], 2012-02-12.
[[de:Webconference Software (Deutschland)#Software auf deutsch|Webconference Software Deutschland]], 2012-11-14.
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[[ru:Webconference#Статьи по сети|Webconference в Интернет]], 2012-10-01.
[http://www.websolutions.co.uk/blog/2010/11/webconference-diary-2011-global-whitepaper.html Web Conference Diary 2011 – Global White Paper] by Daren Galloway
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[[fr:Webconférence#Spécifications_techniques|Webconference : spécifications techniques (Française)]] (in French), 2012-02-12.
[[it:Webconference Software]] (in Italian), 2012-11-14.
[[ja:Webconference]] (in Japanese), 2012-10-01.
[[nl:Webconference#Nederland|Zakelijke webconferentie (Nederland)]] (in Dutch), 2012-02-12.
[[pl:Webconference]] (in Polish), 2012-11-14.
Conclusion:
I also recommend you to take a look at the Business 2 Community, they have a very comprehensive list of all the major Webconference Software in the market. You can compare them and choose those that are best for your business.
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[[ar:وب كانتدايكاتور]] (in Arabic), 2012-10-01. . [[de:Webconference Software (Deutschland)#Software auf deutsch|Webconference Software Deutschland]], 2012-11-14.