Why Do Marketers Love The Reverse Funnel System?
Imagine you have a great idea but nothing is happening. You have some good contacts in your industry and you're not getting any traction on social media, are having trouble with cold calls, and aren't hearing back from people you email for leads. Now imagine the opposite of this scenario: an idea that seems to motivate people to want to buy straight away, grant them access to features they might not otherwise find out about, and makes it easy for them to sign up.
That's what the reverse funnel system does for businesses.
A reverse funnel is a way to increase the likelihood of someone signing up for a new product, service or program and using it. It relies on creating a system that makes users want to ask for more, rather than them needing to ask for something in order to get started.
It's similar to how websites work: people go through different pages on websites before they actually get to the page they're looking for (the landing page). This is called the "funnel": it's designed so that you push as many people through it as possible, without giving them any information at all about what's in store for them at the other end.
If the landing page is so simple that people don't need to ask questions, or that it takes just a few clicks to get them there, then you are wasting their time and inconveniencing them. The reverse funnel system adjusts these variables to help users make a decision and complete the first step (i.e., sign up). It's important to note that the first step isn't about signing up for something, but about going through an initial conversion process on your website. Once people have shown enough interest in what you're offering, they will be encouraged to enter their email address at which point they can be enrolled in your program and informed of more details.
A second and equally important point about the reverse funnel is that it doesn't necessarily have to be a new product or service. The goal could simply be to get more people through your website; that could lead to people being interested in what's on offer, or showing enough interest for you to follow up with them later.
Here are some of the most important factors that have been found to work when building a reverse funnel:
Keep It Simple – keep the number of steps minimal (2-3 is ideal) in order to get more people through, and make sure that each step requires as little information as possible. You can also use images rather than words.
Focus on an Objective – users need to know what they're getting out of the experience. If you make it too hard for people to understand why they should sign up, you will fail.
Add Rewards – rewards can be based on time or number of steps in the funnel; giving people a reason to take the next step (in addition to your pitch) will help you move more people through.
No Clicking Back – every page in your funnel must link back to the previous page. It mustn't be possible for users to click back and change their minds about what they're doing.
Cut Down the Time for Each Step – the more time it takes people to make a decision, the more likely they are to back off. This requires you to get your landing page and first two pages right from the start.
Make It a Straight Line – if users have to dig around or read information before they can come to any sort of conclusion, they will become less interested in what you have to say. You must make it easier for them and move them through as quickly as possible. As you can see, these are all factors that you should consider when building your reverse funnel system. It's not just about getting as many leads as possible, but also about bringing them through your website and encouraging them to move through the steps you have set in place.
Why Reverse Funnel System?
You may wonder why it's called a "reverse funnel" when it actually encourages people to go through multiple steps on your website. A traditional funnel (also known as a sales funnel) is different in that it does the opposite of encouraging people to go back through pages on your site: customers start at one end, then move forward as they become more invested in what you're selling or offering. They come closer to making a purchase every step of the way, but never actually get there until the end.
The reverse funnel is similar to a traditional funnel except that there's a "reversal" from the first step—a user must go backwards through the steps in order to get the reward you have offered. This means that it has all the advantages of a funnel without forcing people to make a commitment before they are ready. Yet it still gives you access to all their information and data, and (as mentioned) allows you to move them through your website, giving you more chances of making contact later on.
Reverse Funnel and Social Media
The reverse funnel system can be applied to any piece of content you create on social media. You should always be tracking the most popular sources of traffic on your social media pages—these are the ones that will have the highest conversion rate and will give you the greatest number of leads. But instead of trying to attract as many people as possible, you should be making it easy for them to sign up (if they want to do so) at each step. Then when they do decide to sign up, you can simply funnel them through a few more pages so that they learn more about what you're offering and become increasingly interested in what's on offer at each step.
This means that you are taking advantage of each social media network's unique features and benefits, while also encouraging them to visit your website. It will be a huge boost to your business if you can use these sites to increase the number of leads you receive, as well as improve your conversion rate in terms of people moving through the funnel system. If you're not using these tools already, you should definitely consider trying reverse funnel systems with them.
Conclusion
Building a reverse funnel system is a great way to improve the lead generation for your business without sacrificing too many other components. It will allow you to double or even triple the number of leads you receive by using all the tools at your disposal. It's also a simple system that anyone can understand and use, with minimal setup time. Overall, this is going to be one of those tactics that works in practically every situation. You'll make more sales as well as encourage more people through each step of the process, which will mean that you're generating new leads without spending an ungodly amount of money on advertising (remember: it all depends on how many people sign up).
Conclusion
Buying and using a reverse funnel system will give you access to all the information you need about each lead, and it will let you move them through your website so that they can make a purchase in the future. If you're not currently making use of these sales tools, don't hesitate to put this one on the list of things to do. Your business will be thrilled with the results.
More Resources to Read
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Reverse Funnel Marketing Made Simple – https://www.linkedinlifestyle.