Cutting Edge Shopping: E-Catalogs and The Consumer Experience
E-catalogs are a service that stores and delivers merchandise in an online format similar to that of a traditional magazine or newspaper, designed for the consumer by retailer's. Some people prefer to purchase their goods online since it is typically more convenient than the store in which they reside. However, traditionally catalogues draw might have drawn consumers to brick & mortar stores with the promise of convenience as well as entertainment. What happens when shoppers find themselves comparatively bored with the experience? When this happens, consumers are now seeking out new ways to shop and interact with retailers as well as retailers placing greater emphasis on digital services. The changing landscape of shopping experiences will be interesting to watch over time.
Rise of E-Catalogs
The explosion of e-catalogs began in the early 2000's with some notable players including Mint.com, Google Shopper, Shopzilla and Buy.com. The recent launch of Amazon Prime as well as the bolstering efforts made by other big names such as Walmart and Zappos is sure to make this space even more competitive. With so much buzz around e-catalogs, it's easy to see why many retailers are getting on board and offering their own version of an online catalogue. With that being said, the number one reason for consumers to shop online is for convenience . If a shopper is looking for a product and the desired website has an online catalogue that contains the product, chances are they will buy directly through the website. Thus, online catalogues allow more convenience and ultimately sales than physical stores.
The Future of E-Catalogs
While e-catalogs have been around for a while, it's only recently that they've become more ubiquitous. Innovations such as Apple Pay which allows consumers to check out with their mobile devices by scanning their thumb print , Apple's 3D Touch feature which allows users to tell when they are close to an item on their mobile device through pressure sensitivity and even Google Glass push the boundaries of what is possible using visual technology. The convergence of technology and the e-commerce industry is sure to further propel e-catalogs into the forefront as a new way for consumers to shop. E-catalogs are now on their way to becoming the preferred shopping experience for consumers and are only bound to get bigger and better in the future.
The 'Rise of E-Catalogs' is a research report from Digital Catalyst. For more information contact info@digitalcatalyst.com .
Digital Catalyst offers consulting services , market research reports and event technology solutions . To learn more, visit www.digitalcatalyst.com or call +44 (0) 20 7580 7675 .
About Digital Catalyst: Digital Catalyst is a leading digital research and marketing agency . Our digital research solutions include online consumer surveys, brand online engagement & content, digital media management , technology trends, SEO & SEM services and social media monitoring . We also offer event technology solutions for the e-commerce industry. For more information visit www.digitalcatalyst.com or call +44 (0) 20 7580 7675 .
Digital Catalyst is a member of the UK Interactive Entertainment Association (UKIEA) . UKIEA is the trade association for the e-commerce industry in the UK. Its members represent over 80% of all web based retail sales in the UK with estimated turnover of over £70 billion per annum. For more information visit www.ukiea.org.uk .
SOURCE: Digital Catalyst PR
Website : www.digitalcatalyst.com/blog
Relevant Categories: E-Commerce, Online Shopping, SEO, Social Media Marketing, E-Catalogs, Shopping
Tags: Google Shopper, Mint.com , e-commerce , Apple Pay , Buy.com , Zappos , Amazon Prime
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Rise of E-Catalogs is a research report from Digital Catalyst . For more information contact info@digitalcatalyst.com . Rise of E-Catalogs is a research report from Digital Catalyst Visit www.digitalcatalyst.com or call +44 (0) 20 7580 7675 . Rise of E-Catalogs is a research report from Digital Catalyst Visit www.digitalcatalyst.com or call +44 (0) 20 7580 7675 .
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Digital Catalyst is a member of the UK Interactive Entertainment Association (UKIEA) . UKIEA is the trade association for the e-commerce industry in the UK. Its members represent over 80% of all web based retail sales in the UK with estimated turnover of over £70 billion per annum. For more information visit www.ukiea.org.uk . Digital Catalyst are digital research and marketing agency . Digital Catalyst offers consulting services , market research reports and event technology solutions . To learn more, visit www.digitalcatalyst.com or call +44 (0) 20 7580 7675 .
E-Catalogs And The Future Of Shopping E-Catalogs And The Future Of Shopping: http://pr.digitalcatalyst.com/blog/cutt... The ' Rise of E-Catalogs ' is a research report from Digital Catalyst . For more information contact info@digitalcatalyst.com . Digital Catalyst are digital research and marketing agency . Digital Catalyst offers consulting services , market research reports and event technology solutions . To learn more, visit www.digitalcatalyst.com or call +44 (0) 20 7580 7675 .
Conclusion
Consumers in the 21st century are demanding convenience and speed of access to products and services. Online retailers are well aware of this trend and are constantly innovating new ways for consumers to shop (e.g. Apple's mobile payment system). Now, another significant development has been made by the emergence of virtual online catalogues. The 'Rise of E-Catalogs' has been analyzed closely during this report and is seen as a potential breakthrough technology in the market for e-commerce and online shopping. In other words, digital catalogues present a significant new source of revenue for online retailers that will eventually overtake physical outlets in terms of consumer spending on retail goods .