Developing a Habit of Continuous Self-Improvement
The human person is a perfect system, in that any changes that are made to its parts will affect the whole of the person. The idea of continuous self-improvement wordlessly implies change, and any change has implications on one's being. This blog post will discuss how to develop a habit of continuous self-improvement and the benefits it entails.
Chapter 2: Blogging with Authority
The following blog posts are examples of what not to do when writing for your target audience...
"You should buy this."
“I'm better than you because I have more money than you.” “This is good! Buy it! It's only $9.99!”
Word of mouth is the best way to sell, but to get a person to talk about you, he or she must first be drawn in by what you have to say. Authority marketing is the technique of offering your expertise with such ease and style that all that remains for a reader to do is take action and buy your product. The following blog posts are examples of how authority marketing can be implemented when writing for your target audience...
"This is how I set up my gym bag for traveling." "Here are some suggestions for how you can maximize your week at home with kids." "Let's talk about why you should consider dropping the squats from your workout routine.” "Here's a list of ways you can save time during your workout routine."
Chapter 3: The Power of Social Media for Personal Branding
Social media is an excellent tool for personal branding. In this chapter, we will discuss two of the primary social media platforms and how to use them as part of your personal branding.
Chapter 4: How to Market Yourself as a Professional Speaker
Chapter 5: How to Promote Your Podcast
Once you've recorded and released your podcast, here are a few tips for promoting the show...
Ask family, friends, and colleagues to subscribe - Let everyone know that your podcast is now available. Send out an email, post on Facebook, and Tweet it. You'll likely get a few people to subscribe.
Contact community groups - Let the local community know about the podcast. If you talk about regional interests in your podcast, then every local group related to those interests should be contacted.
Ask for reviews of your show - Once you've created some episodes, ask people that you trust to review them for quality and listenability (if it's a spoken word podcast). Be sure to provide links to your show from any review sites that get posted.
Ask for reviews of your show - Once you've created some episodes, ask people that you trust to review them for quality and listenability (if it's a spoken word podcast). Be sure to provide links to your show from any review sites that get posted.
Contact local media - Let them know about the podcast and send a link. If there is any interest, they'll contact you.
Contact bloggers in your niche - Bloggers may be interested in what you have to say and be willing to give you a link back. Be sure to provide links from any sites where it gets included.
Contact your local NPR station - If you are the host of a spoken word podcast, contact your local NPR station and offer them an interview. They may be interested in what you have to say and put it on the air.
Send out emails - Keep sending out emails about your show until people start to listen. A good way to stay top of people's minds is to send out a monthly email with links to your latest episodes and offer something for free (a checklist, PDF download, etc.).
Chapter 6: How to Build Relationships with Influencers
The following blog posts are examples of how authority marketing can be implemented when writing for your target audience...
"Here's a summary of the amazing work that was done by my company, XYZ Company. This is all done without using a single line of code. We are an expert in XYZ and we created an amazing WordPress website for you." "I'm going to do comedy about things that I love: Blackjack, women, and comedy. I'll be hosting a short webcast everyday from noon-2pm EST on the back patio at my house. I'll be talking about Blackjack, women and comedy."
(Note: This is not an authority blog post per se.)
"The following is a list of funny people that you should follow on Twitter. Each of them is funny on one or more of the following: Blackjack, women, and comedy.”
Chapter 7: How to Get Press Mentions for Your Personal Branding Campaign
Getting press mentions for your personal brand is a great way to establish credibility and authority for your personal business. In this section, we will discuss several ways to get press mentions.
Chapter 8: Why Blogging Works
This chapter will give you a basic understanding of what blogging is so that you can make an educated decision about whether or not it's right for you. The chapter also discusses the various techniques that most bloggers use and why they're important.
Chapter 9: How to Build up an Audience of Hundreds of Thousands in a Hurry
To build up an audience of hundreds of thousands means to create a blog, then promote it across multiple channels, all while getting people to find your content valuable. Here's how you can do it...
Chapter 10: How to Create Amazing Podcasts
In this chapter, we will discuss some general guidelines for creating great podcast episodes. We will also discuss several personality traits you need in order to be a successful podcaster.
Chapter 11: How to Succeed in the Podcasting World
This chapter will provide detailed information on how you can succeed as a podcaster and create the best podcasts possible. People are now beginning to see podcasts in the same realm as other short videos, blogs, and articles—and it's just as important for your personal brand to be associated with the right quality content.
Chapter 12: How to Write Powerful Blog Posts That Convert
There is a huge difference between what you write and what you don't. In this chapter you'll learn how to write a post that will get people excited to read your blog posts and how you can create powerful blog post titles that get people clicking through your site multiple times per week.
Conclusion: Putting It All Together
The final chapter gives you a summary of everything that you'll cover in this book, along with a brief checklist of things to do to further your personal branding.
Chapter 1: Why Personal Branding is Important
I’m here today to explain why it's important for you, as a business owner, to build yourself up as a brand. I’m going to give you some techniques on how you can increase the authority of your name in your industry; and some tips on how you can get the word out about what it is that you do and what value it has for others.