Do You Have An Ebay Store?
Do you have an eBay store? If not, you’re missing out on an opportunity to grow your business.
What is an eBay Store? An eBay store is a free tool that allows sellers to organize their most popular products and showcase them in a way that better informs buyers about what they are buying.
How does it work? Once set up, the seller will create listings under one of two types of stores: Individual Store or Featured Store, this will allow customers to find every single product they offer in one place. Customers can search for products by category or enter a keyword into the search bar to find exactly what they want.
How do I set one up?
First thing’s first, I highly recommend that you read the eBay stores help pages. They’re a bit technical, but it will save you time in the long run. For this guide, I will assume you understand how an eBay store works and can focus on what you want to accomplish with your store.
1. Create a new store listing: Log into your My eBay account at: https://www.ebay.com/my_account . Select Create a store listing and select [New Individual Store] 2. Set up your store: The eBay Stores team has attempted to make creating a new store easy by providing step-by-step instructions. Before you start, you’ll want to make sure you have the following:
1. Seller ID
Your eBay Seller ID is your unique identifier when selling on eBay, so make sure you get the right one. If you don’t know which one it is, please go here - https://pages.ebay.com/help/sellers/signup-my-sellers-account .
2. Your company name
The seller name that you choose will be the primary name that appears on your store and will be associated with all products sold from your store.
3. Listing categories: These are what the customer will see when they visit your store. They are listed as drop down options and you can select multiple ones.
4. Add pictures: To make your store look more professional, I recommend adding at least 4 pictures for each category to show off your products. You can also add more pictures to individual product listings, but keep in mind these will increase the final cost of listings created this way.
5. Protect your store: You can also add a password to protect your store. And of course, you can change all of these details later on if you need to.
3. Set up featured products: This step is optional, it allows you to feature some products on the home page of your store so customers can see the best sellers right away. To do this, find the setting marked Featured Products and put in the most popular products that you want to feature. You’ll be able to add more later if needed and each product will show up under a “More from this Seller” section on top of the homepage for customers who like what they see and want more information about that particular item.
4. Create a custom URL.
One of the great things about an eBay store is that you can set up a custom URL (web address) for the store so it will be easier to find. This comes at the cost of an extra $15 in fees per month and each month you want it to work. The longer the URL, the more it will cost, so keep that in mind when building yours. My advice is to make it as short as possible, but also include keywords related to your business name if possible.
5. Promote your store: A few simple errands are all that’s needed to promote your store on eBay. You can promote your store from the homepage of your My eBay account as well as add it to a seller’s blog, which will push it through the eBay search algorithm and increase your visibility. And don’t forget to tell everyone you know who sells on eBay about your new store!
Store settings – individual stores This is where you can choose the type of store listing you want to create for each item you list there – Individual Store or Featured Store.
1. Individual Store The individual store type is appropriate when each item you list for sale can be listed in a separate store, and none of the items in your store are linked to one another. Your individual stores should appear as separate listings on eBay. Individual stores are no longer required for stores with 10 or more items, or if you have a Featured Store.
2. Featured Store The featured store type is appropriate when all the products in your store are related to one another, and should appear as a single listing on eBay.
3. Create new individual/featured store listing This option allows you to create a new individual or featured item listing, depending upon which type of retail listings you select when creating your individual/featured store.
4. Featured products This section allows you to select some of the most popular individual items that you list on eBay. These items will show up on the home page of your store. Each item can be featured for 14 days, after which it will no longer appear in this list. If you want to keep an individual item featured, even after the 14-day period is over, you can do so at any time by selecting the Keep this product featured option within a single item listing's information box (to get to this screen, simply click on an individual item link from within your eBay store).
5. Set Featured Store Description You can provide a description for your store here. This text will display on the homepage of your store and in eBay search results.
6. Hide/show featured products This option allows you to show or hide individual items as not featured products in your store. Should you ever remove an item from being featured, that item will also disappear from your "Featured Products" list. You can safely remove items from this list at any time by simply unchecking the "Featured Products" checkbox at any time within a single listing's information box, or via a seller's general listings management settings at https://pages.ebay.com/seller-central .
Conclusion
I hope this guide will help you get started with eBay Stores and help you create a profitable online business. If you have any questions or comments, please feel free to leave them below.
My name is Dimitris and I am an eBay seller from Greece. I live with my wife and 2 daughters on a beautiful island in the Greek Aegean Sea called Naxos .