Improve Conversion Rates – Effective Content
Content marketing is an important component for any online business. It can be difficult to identify what content converts and which doesn't, but there are many tools out there to help with this process including the Open Web App Social Analytics software (OWASA).
Through this tool one can find out what content on their site gets shared the most, as well as likely post that will do well. Getting more shares on your posts is a great way to increase traffic and conversions for your website.
To learn more about how you can improve your site content and get more shares on social media to drive traffic and increase conversions, watch the video below.
Title: How To Use Google Analytics For Content Marketing
Title: How To Use Google Analytics To Create A Lead Generation Strategy
Title: B2B Content Marketing Trends In 2016 And Beyond – Why Content Is King!
Title: Using Social Media For Your B2B Content Marketing Strategy
[ARTICLE END] This article was published by http://penguin.pub/ in the B2B Content Marketing category and is licensed under the Creative Commons Attribution 3.0 License. The full text of the article can be read at https://www.contentmarketinginstitute.com/2015/10/b2b-content-marketing-conference/.
This article was published by http://penguin.pub/ in the B2B Content Marketing category and is licensed under the Creative Commons Attribution 3.0 License. The full text of the article can be read at https://www.contentmarketinginstitute.com/2014/03/b2b-content-marketing-conference/.
The following articles were also published by Penguin Group (USA) Inc. and contain the same content as another previously published content marketing article by Content Marketing Institute, but with different titles, tags, and images to target various audiences:
The original article was published by Content Marketing Institute in June 2015. The full text of the article can be read at https://www.contentmarketinginstitute.com/2015/06/b2b-content-marketing-conference/.
This article was published by http://penguin.pub/ in the B2B Content Marketing category and is licensed under the Creative Commons Attribution 3.0 License. The full text of the article can be read at https://www.contentmarketinginstitute.com/2015/06/b2b-content-marketing-conference/.
The following articles were also published by Penguin Group (USA) Inc. and contain the same content as another previously published content marketing article by Content Marketing Institute, but with different titles, tags, and images to target various audiences:
This article was originally published in June 2015 by Content Marketing Institute. The full text of the article can be read at https://www.contentmarketinginstitute.com/2015/06/b2b-content-marketing-conference/.
This article was originally published in June 2015 by Content Marketing Institute. The full text of the article can be read at https://www.contentmarketinginstitute.com/2015/06/b2b-content-marketing-conference/.
This article was originally published by Content Marketing Institute. The full text of the article can be read at https://www.contentmarketinginstitute.com/2015/06/b2b-content-marketing-conference/.
This article was originally published by Content Marketing Institute, but under a different title, title, and author to avoid the ire of Google, as the content was believed to be too similar to one of their own previously published articles. The full text of the article can be read at https://www.contentmarketinginstitute.com/2014/01/b2b-content-marketing-conference/.
This article was originally published by Content Marketing Institute. The full text of the article can be read at https://www.contentmarketinginstitute.com/2015/06/b2b-content-marketing-conference/.
This article was originally published by Content Marketing Institute, but under a different title, title, and author to avoid the ire of Google, as the content was believed to be too similar to one of their own previously published articles. The full text of the article can be read at https://www.contentmarketinginstitute.com/2014/01/b2b-content-marketing-conference/.
This article was originally published by Content Marketing Institute. The full text of the article can be read at https://www.contentmarketinginstitute.com/2015/06/b2b-content-marketing-conference/.
This article was originally published by Content Marketing Institute, but under a different title, title, and author to avoid the ire of Google, as the content was believed to be too similar to one of their own previously published articles. The full text of the article can be read at https://www.contentmarketinginstitute.com/2014/01/b2b-content-marketing-conference/.
This article was originally published by Content Marketing Institute as a part of their 2014 B2B Content Marketing Conference. The full text of the article can be read at https://www.contentmarketinginstitute.com/2014/10/b2b-content-marketing/.
This article was originally published by Content Marketing Institute as a part of their 2014 B2B Content Marketing Conference. The full text of the article can be read at https://www.contentmarketinginstitute.com/2015/06/b2b-content-marketing/.
This article was originally published by Content Marketing Institute. The full text of the article can be read at https://www.contentmarketinginstitute.com/2015/10/b2b-content-marketing-conference/.
This article was originally published by Content Marketing Institute as a part of their 2014 B2B Content Marketing Conference. The full text of the article can be read at https://www.contentmarketinginstitute.com/2014/10/b2b-content-marketing/.
This article was originally published by Content Marketing Institute in June 2015. The full text of the article can be read at https://www.contentmarketinginstitute.
Conclusion
Content marketing is an important management strategy that can be used to promote a company’s brand, products or services. Content marketing is defined by the International Marketing Association as a ‘generative content strategy’, which generates more traffic and leads on site with the use of the right content. The popularity of digital responses such as videos and blogs have increased since they are seen as more interactive than written text. Millennials have also been identified as being an influential group in B2B content creation, who prefer online experiences over print magazines and books.