Promoting Ecommerce Sites
Most ecommerce sites are successfully found by adding them to search engines like Google. Ensuring you have a page for your website's name and a high-quality description ensures you will be properly indexed in search engines. You should always confirm that all the information on your site is accurate and up-to-date, as outdated or missing content can also negatively affect your rankings.
Don't forget to optimize for both mobile devices and desktop computers, as they each have their own specific requirements. It's recommended that you create an app with Facebook integration in order to allow customers to share offers and deals with friends directly from the website, increasing customer engagement as well as retention rates. In addition to creating a Facebook app, you should also create an app for your mobile site using Web Apps as well.
At this point it's worth noting that you can't just make an app and expect to rank on a search engine as a result. However, sites that have been around for years and have tens of thousands of reviews, are hugely popular, and therefore considered a trusted source will naturally be ranked better in search engines than new ones.
In order to be found on Google, you must understand the algorithm behind their ranking system. This is something webmasters spend countless hours attempting to crack and in most cases never truly master. However, it's worth pointing out that the algorithm does change somewhat to reflect the popularity of various sites. Most people don't know this about search engines but they usually have what's called a 3-month refresh period.
The most important thing to remember when optimizing for search engines is that if you are not ranked on Google for any particular keyword phrase, it is highly likely that you will not be ranking in other categories as well. Every site deserves its time in the spotlight, but if the majority of your traffic comes through organic search, then you can afford to focus on both SEO and content creation at the same time.
We've all seen the videos of insane traffic coming from Google, but not everyone has the knowledge to make the most out of it. If you are looking for a way to promote your website in a stealthy manner, then integrating a social media campaign is a good idea. It will allow you to promote your site on Facebook, Twitter and other channels without having to purchase new advertising campaigns or pay for promotion with AdSense advertising.
Recommendation: Use tools like Facebook Importer (www.facebookimporter.com) which allows you to integrate your Facebook page into Web sites automatically and quickly so that you can easily share updates through multiple different kinds of channels simultaneously. While there are many tools available for promoting your site, Facebook is the best since most of the people who use it are on there daily.
If you want to start a social media campaign to promote your ecommerce business, then there are a few simple steps that you can take. You must first start with a Facebook page and make sure that you integrate it with Web sites in order to share things automatically. The next step is a Twitter account which allows you to retweet any important information and post links as well. Lastly, but certainly not least, create an Instagram account for the site (or remake you Facebook one) but make sure to brand it correctly for SEO purposes. This will help find the page and make it easier to find in the future.
It's important that you have a consistent look on all of your pages, so that people who visit your site from all different channels will still be able to recognize it. If they click on one website link, they should instantly understand what they're getting into and have the same experience as if they clicked on an ad or a search result. The ideal message should be delivered quickly and without confusion, as this often increases conversion rates.
As a general rule, search engine results pages (SERPS) are perceived to be important indicators of quality. This is because these are the first impressions that people have of a website. The purpose behind producing high-quality results pages is to help users find what they are looking for in an efficient manner and it can also help boost brand recognition and earn good search ranking.
In order to create great results pages, you need to be able to research all the different aspects of the page development process. Although there are many aspects involved, your main focus should be on creating high-quality content in the form of text snippets. This should comprise of keyword-rich and relevant content that will help users quickly identify what they need.
When creating the content, you should also take into consideration shareability of your page. This means that you should make sure your writing is easy to understand, and the keywords can be easily dissected by other people. From here, you also need to ensure that it's engaging enough to keep people engaged and encourage them to click on the link and visit your site.
The next step in creating great results pages is ensuring that they are created using search engine friendly coding techniques. This will ensure that you're able to have them indexed into search engines quickly, and also rank well. In order to allow for the maximum amount of indexing, you should use tags that you can easily identify with.
In order to get your content and SEO aligned, it's also important that you use the correct keywords in your pages. You should do this by using a tool like SEMrush which allows you to research keywords and pinpoint their usefulness for SEO purposes. The next step is adding those keywords into the pages that you plan on publishing in order to make things easy for search engines once they begin promoting and indexing them; this is one of the reasons why it's important to include keyword relevant copy in every page that you publish.
There are actually two different ways that you can go about promoting your pages. You can either either promote them directly or indirectly. To promote pages in a direct manner means that you will be creating new content in order to add freshness to your site and make it easier for users to find what they are looking for.
Indirect promotion is another way of improving SEO and it involves using a tool like the Google Search Console. This will allow you to put all of your pages into categories, talk about each one in detail, and then create reports on those pages so that you can see what's working and what's not.
Conclusion
Marketing your ecommerce store online is not as difficult as it sounds. SEO and content creation are two different things, each with their own benefits and drawbacks. However, when used together they can create a powerful marketing campaign that can boost your business' visibility online. When you follow the steps outlined above, you'll be able to get more people to come to your site and potentially make a purchase!
Author: Jared Kotton Jared Kotton is the founder of RankAbove who is dedicating his life on helping other ecommerce storeowners to learn how to rank better in Google so that they can easily dominate the market online.